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Lord and Taylor Instagram Challenge Official Rules


“Bright Fall Beauty Instagram Challenge" (the “Sweepstakes”) is sponsored by POPSUGAR, Inc., having a corporate address of 111 Sutter Street, Suite 850, San Francisco, CA 94104 and Lord and Taylor, having a corporate address of 424 Fifth Avenue, New York, NY 10018 (collectively, “Sponsors”). Entrant’s registration and participation in the Sweepstakes shall be governed by the terms and conditions contained herein (the “Official Sweepstakes Rules”).

ELIGIBILITY: The Sweepstakes is open only to permanent, legal residents physically residing in one of the fifty (50) United States of America and the District of Columbia, excluding Rhode Island and excluding all U.S. territories and possessions and all overseas military installations. All entrants must be the age of majority in their respective state as of the date of entry. Employees of Sponsors and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, and any other entity involved in the development or administration of this Sweepstakes, including all agents and suppliers, and their immediate family members (defined as spouses and biological, adoptive or step-parents, legal guardians, children, siblings, or grandparents, their respective spouses, and any dependent under federal income tax law), and household members are not eligible to participate in or win the Sweepstakes. Winners may be required to sign an Affidavit of Eligibility and complete relevant tax forms as a condition to the delivery of the applicable prize. Void where prohibited by law. All applicable federal, state, and local laws apply.


HOW TO ENTER: No purchase is necessary to be eligible to participate in the Sweepstakes. To enter, you must navigate to the Sweepstakes landing page, located at:, and complete all of the following steps between 2:00 AM PDT on Monday, September 23, 2013 and 11:59 PM PDT on Monday, October 7, 2013 (the “Entry Period”).

1. Enter your first and last name and your email address on Sweepstakes Landing Page;
2. Upload at least one (1) photo of your Bright Fall Beauty to your personal Instagram account using the hashtags #BrightFallBeauty and/or #LTFallBeauty.

Only up to ten (10) entries per person are permitted. By way of example, uploading fifteen (15) photos to your Instagram account constitutes ten (10) entries. No entries via facsimile will be permitted. All entries become the sole property of Sponsors.

By uploading your photos to Instagram, you agree that your entry and any other information (including, but not limited to any user-generated content within the comments section of Instagram) collected in connection with the Sweepstakes may be used by Sponsors in accordance with their Privacy Policies, located at:, and You also automatically opt-in to receive emails or other communications from Sponsors. You may subsequently opt-out of the receipt of such email or communications by following the directions in the communication or by contacting Sponsors directly.

If you upload photos to Instagram using your mobile phone, standard data fees may apply. Please refer to your wireless provider for pricing plan details. Normal time, toll, connection, and usage rates, if any, charged by your Internet Service or Mobile Provider(s) may apply. Entries generated by script, macro, or other automated means, or by any means that attempt to subvert the entry process are void. An Instagram account can be opened for free at, or by downloading the free Instagram mobile application. By using Instagram, you agree to the Instagram Terms of Service and Privacy Policy, available at:, and Entrants may not enter using multiple accounts. Any entrant who attempts to do so will be disqualified and forfeits any right to receive a prize, in Sponsors’ sole discretion.

Notwithstanding anything to the contrary in the foregoing, information collected from entrant will only be used for direct marketing purposes if entrant consents to use in such manner. Sponsor(s) expressly reserve the right to disqualify any entries that it believes in good faith are generated by an automated program or via scripts or otherwise in violation of these Official Sweepstakes Rules. By participating, all entrants agree to abide by these Official Sweepstakes Rules.

By participating in the Sweepstakes, entrant warrants and represents that his/her entry is original to the entrant and does not contain any material that would violate or infringe upon the rights of any third party, including copyrights (including, without limitation, copyrighted images or footage), trademarks, or rights of privacy or publicity. The entrant further warrants and represents that entrant has all appropriate clearances, permissions, and releases for the entry, including releases from all persons appearing in the photograph, location releases for all recognizable locations, and releases from anyone who assisted in the creation of the photograph. The entrant must be able to provide on request all appropriate clearances, permissions, and releases for the entry, including releases from all persons appearing in the photograph, location releases for all recognizable locations and releases from anyone who assisted in the creation of the photograph. In the event an entrant cannot provide all required releases, Sponsors reserve the right, in Sponsors’ sole discretion, to disqualify the applicable entry or seek to secure the releases and clearances for Sponsors’ benefit. The photograph may not feature nudity or obscene language or material that is libelous or defamatory.

By submitting an entry in the Sweepstakes, entrant acknowledges and agrees that Sponsors will own all entries submitted by you in the Sweepstakes. Each entrant hereby irrevocably grants, transfers, sells, assigns, and conveys to Sponsors, its successors and assigns, all present and future rights, title, and interest of every kind and nature whatsoever in and to the entry for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised, and without further compensation. Sponsors shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter, the entry for any purpose which Sponsors deems necessary or desirable. Entrant hereby acknowledges that entrant does not reserve any rights in and to his/her entry.

Alternative Method of Entry (“AMOE”): You may also enter the Sweepstakes by mail as follows: on a plain, 3” x 5” index card, legibly handprint or type your first and last name, date of birth, complete address, city, state, zip code, home phone number (including area code), and email address (if any) and mail your completed 3” x 5” card to: “Bright Fall Beauty Instagram Challenge,” POPSUGAR, Inc., 111 Sutter Street, Suite 850, San Francisco, CA 94104. To be considered eligible in the Sweepstakes, AMOE entries must be postmarked no later than Monday, October 7, 2013, and received no later than Wednesday, October 9, 2013. Regardless of method of entry, only ten (10) entries per person are permitted.

PRIZE: At the end of the Entry Period, one (1) Grand Prize Winner will win a $1,000 Lord and Taylor Gift Card. Total approximate retail value is $1,000. The gift card is subject to certain terms, conditions and restrictions, which will be disclosed on the face of the gift card. Sponsors are not responsible if any gift card is lost, stolen, destroyed, or used without permission. If the gift card is lost, stolen, destroyed, or used without permission, it will not be replaced. If Grand Prize winner forfeits or does not claim the prize, prize may be re-awarded, in Sponsors’ sole discretion. Other restrictions may apply. Decisions of Sponsors are final and binding with respect to all matters related to the Sweepstakes. All prizes will be awarded. In no event shall the Sponsors be obligated to award more prizes than the number of prizes stated in these Official Sweepstakes Rules. No substitutions (including for cash) are permitted, except that Sponsors reserve the right to substitute a prize of equal or greater monetary value for any prize. Winners shall be responsible and liable for all federal, state, and local taxes on the value of their prize. If required by Sponsors, the winner must complete and return to Sponsors an IRS Form W-9 that reflects winner’s Taxpayer Identification Number or Social Security Number. The winner will receive from Sponsors an IRS form 1099-MISC at the end of the calendar year, and a copy of such form will also be filed with the IRS. To receive a complete list of winners or a copy of the Official Sweepstakes Rules: send a self-addressed, stamped envelope to Prize Fulfillment, POPSUGAR, Inc., 111 Sutter Street, Suite 850, San Francisco, CA 94104. Specify winner's list or rules in your request. Please allow 6-8 weeks for prize delivery.
SELECTION: At the end of the Entry Period, the winning entry will be chosen at random by POPSUGAR employees. The number of eligible entries received determines the odds of winning. In the event of a dispute regarding the identity of the person submitting the entry, the entry will be deemed to have been submitted by the person in whose name the entrant’s email address is registered. The Sweepstakes will be conducted under the supervision of Sponsors. The decisions of Sponsors are final and binding in all matters relating to this Sweepstakes. Winner will be notified via the email address provided during entry after the close of the Entry Period. Sponsors reserve the right to determine and alter the method of notification. Winners must claim their prize within three (3) business days after the date of notification of such prize. A Sweepstakes winner's failure to respond to the prize notification within the specified three (3) business days will be considered such Sweepstakes winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible, an alternate winner may also be selected from the pool of eligible entries. Sponsors reserve the right to ship prizes directly to the email and/or mailing address provided by winners during their entry to the Sweepstakes. Each entry submitted in response to the Sweepstakes and in accordance with these Official Sweepstakes Rules will constitute an official entry. Only ten (10) entries per person are permitted. All entrants agree to abide by these Official Sweepstakes Rules. All entries become the property of the Sponsors.

GENERAL CONDITIONS AND RELEASES: An entrant or winner may be disqualified from the Sweepstakes if he or she fails to comply with any provision of these Official Sweepstakes Rules, as determined in the sole discretion of Sponsors. Participation in the Sweepstakes is at entrant’s own risk. By receipt of any prize, the applicable winner agrees to release and hold harmless Sponsors and their respective partners, subsidiaries, affiliated entities, employees, directors, officers, agents, or representatives (collectively, “Releasees”). Releasees shall not be liable for 1) failed, returned, or misdirected notifications based on inaccurate information provided by the winner on the Sweepstakes entry form); entries and responses to winner notifications which are lost, late, incomplete, illegible, unintelligible, postage-due, misdirected, damaged, or otherwise not received by the intended recipient in whole or in part or for computer or technical error of any kind; 2) any electronic miscommunications or failures; technical hardware or software failures of any kind; lost or unavailable network connections; or failed incomplete, garbled, or delayed computer transmissions which may limit an entrant's ability to participate in the Sweepstakes; 3) any technical malfunctions of the telephone network, computer on-line system, computer equipment, software, program malfunctions, or other failures; delayed computer transactions or network connections that are human, mechanical, or technical in nature; or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from downloading any part of this Sweepstakes; or 4) any warranty of fitness or merchantability of any prize or the function or operation thereof. Releasees make no, and hereby disclaim any and all, representations or warranties of any kind regarding any prize. Unless prohibited by applicable law, the acceptance of the Grand Prize by the winner constitutes winner’s permission for Sponsors to use winner’s name, address (state), biographical information, and testimonials for advertising and/or publicity purposes in connection with this Sweepstakes only, worldwide and in all forms of media now known or hereafter developed, in perpetuity, and without further compensation.

By entering or accepting a prize in this Sweepstakes, winner agrees to be bound by these Official Sweepstakes Rules and to conform to all federal, state, and local laws and regulations. Unless prohibited by applicable law, your entry constitutes your permission to use your name, photographs, images you submit, likeness, voice, address (city and state) and testimonials in all media, in perpetuity, in any manner Sponsor deem appropriate for publicity purposes without any further compensation to such entrant. The winner will be required to execute and return to Sponsors within five (5) business days an Affidavit of Eligibility and a Liability and Publicity Release (where imposing such condition is legal) and any additional documents required by Sponsors in connection with the possibility of receiving the Grand Prize. Winner may be required to furnish proof of identity, address and birth date in order to receive a prize. Any person attempting to defraud or in any way tamper with this Sweepstakes will be ineligible for prizes and may be prosecuted to the full extent of the law. Sponsors reserve the right to modify these Official Sweepstakes Rules in any way or at any time. Sponsors reserve the right, in its sole discretion, to modify, cancel, or suspend this Sweepstakes should viruses, bugs, or other causes beyond Sponsors’ control corrupt the administration, security, or proper play of the Sweepstakes, or for any reason that Sponsors believe in good faith would be fair to the entrants and the conduct of the Sweepstakes. In the event of cancellation or suspension, Sponsors shall promptly post a notice on the Sweepstakes entry page to such effect. This Sweepstakes shall be governed by California law without regard to its conflicts of laws provisions. By participating in this Sweepstakes, entrants hereby irrevocably consent to exclusive jurisdiction and venue in the state and federal courts of San Francisco, California for any dispute or litigation arising from or relating to this Sweepstakes.

This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Instagram, Facebook, Twitter, or any other organization not specifically named as a Sponsor in these Rules.

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