Madonna may love her couture but she will now be sporting clothes from H&M during down time on her tour. The clothing company has announced it will supply clothes for Madge and her entire entourage. This includes back up dancers, the band and crew members.
"Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does," Margareta van den Bosch, H&B's head of design, said in a statement. "We look forward to seeing how her touring family translates H&M's seasonal trends to their own personal looks."
The collaboration also will include a specially designed Madonna tracksuit that will be in stores in mid-August and an ad campaign featuring the singer and her dancers, the company said.
"Partnering up with H&M feels like a perfect fit. We'll all get to express ourselves in our own individual ways," Madonna said in a statement. "The dancers and I are excited to go shopping together."