Back of Kim Scores a Touchdown With Her New Fragrance Kim Kardashian took a page from Beyonce's playbook and wore a tight red dress to launch her signature fragrance at a Sephora store in Miami yesterday. She's in town prepping for Sunday's big game — if you need a refresher on who to root for, we've got you covered. Kim has been keeping busy while Reggie's squeezing in last-minute practices, and yesterday she made time to meet up with fans and talk about her new fragrance. Kim's also chatted about her and her sisters' collaboration with Bebe saying, "This collection is sexy but youthful. It represents my personality." View 10 Photos › Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 More photos of Kim's trip to Sephora if you just . View 10 Photos › Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 Photo 6 Photo 7 Photo 8 Photo 9 Photo 10 Image Source: WireImage Comments jaan_black 7 years fugly dress, I'll stop by to smell this but it's hard to purchase celeb perfumes when I don't want to in any way be associated with a wh*re (Paris Hilton, KK) or a psycho (Britney Spears) or a bubble head idiot (Beyonce)...the list goes on... jenni5 7 years Ugh another celebrity with a fragrance that I will not buy! Fra88 7 years I haven't understood who she is yet!!!! fashionplate525 7 years Hmm, after reading these comments, I am interested to smell it! She looks gorgeous. Very thin for her though, I hope she doesn't lose those gorgeous curves! cdelaney 7 years I was beyond skeptical, but it actually smells pretty good. I was surprised. miss-malone 7 years She looks very pretty. KrisB 7 years I still don't understand why she is famous. Daisy-Duke 7 years I went into Sephora at lunch today and gave a whiff of the perfume...not bad! It reminds me of Michael Michael Kors. I think she looks great!