Orlando Bloom casually draped his arm around an enormous bottle of Hugo Boss cologne this morning at a photo call in London's Selfridges. He's the latest star to make a cameo at the famed department store, after Sienna Miller and her sister Savannah were there earlier in the week to launch their Twenty8Twelve pop-up store. Orlando was tasked with a similar posing gig yesterday, though he was then at an El Corte Inglés in Madrid. His wife, Miranda Kerr, was recently the one doing the family's modeling during Paris Fashion Week, but she's now turned her attentions back to philanthropy. The Earth Hour spokeswomen recently took to her blog to express her sympathy for victims of recent natural disasters and urged fans to make a difference by donating to the Red Cross.