The late, great Prince was honored with his own shade of purple [1] by Pantone this week. The global color authority partnered with The Prince Estate to identify the exact shade the "Purple Rain" singer loved most, inspired by the custom-made Yamaha piano that was scheduled to go on tour with Prince before his untimely passing [2] in April 2016.
The color, named Love Symbol #2, "pays tribute to Prince's indelible mark on music, art, fashion and culture," Pantone said in a statement. "Prince's association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song," the release read. "While the spectrum of the color purple will still be used in respect to the "Purple One," Love Symbol #2 will be the official color across the brand he left behind." We can't think of a better way to honor Prince [4]!
