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Will Rimmel Replace Kate?

Kate may be in a record number of ad campaigns this year but she may be losing one of her brands. Beauty giant, Rimmel is looking to go younger. Kate just turned 33 so in model years that's like ancient. Here's more:

Rimmel has secretly been holding castings for young girls to find a replacement for Kate, who turned 33 this month.

A source said: "Age catches up with everyone—even Kate. But she hasn't been told anything by Rimmel. "At 33 she's getting on in terms of modelling. And she recently moaned about her face, saying she needed Botox. "Rimmel is a range for the younger market so that worried them. Now bosses are looking for younger models who can give the brand a fresh approach. Girls have been contacted in secret."

Lucky for Kate she has plenty of other gigs to fall back on. Besides, Lila Grace would get to spend more time with her mom.


Join The Conversation
HeatherStJoeMI HeatherStJoeMI 10 years
I'm not using anymore Rimmel products. I agree with trishxo.
SassAndBide SassAndBide 10 years
i don't think she looks old yeah i agree it's probably all the drugs but 33 is not OLD anyway i don't buy rimmel anyway so whatever i like maybelline and if adriana lima turns 33 would they get rid of her too? thats so shallow and cruel
SapphireDiamond SapphireDiamond 10 years
I don't like her.
sugar_bear sugar_bear 10 years
I LOVE KATE MOSS (my avatar 8) ). She is so GORGEOUS! And I never knew until Pop told us that her daughter's name is "Lila Grace". My 3 year old daughter's name is "Lillian Grace"! :) Too cute! Her daughter is adorable. Go Kate- You look dang good at 33! I hope I look that great when I am 33 (in 8 years). I like Rimmel BECAUSE of Kate. If they drop her, I'll drop them.
Wicked Wicked 10 years
I don't think they should replace her just because she's "old." If the sales are doing well then why find a different model?
BlondeSugar BlondeSugar 10 years
I really feel bad for her daughter.
miss-britt miss-britt 10 years
FINALLY i see her with her daughter. I feel so bad for the child, Kate really needs to clean up her act, she's a mother now she's no longer 21.
brokenhalo brokenhalo 10 years
They shouldn't replace her, I love those Rimmel ads and she always looks great in them!
Luxifer Luxifer 10 years
i love her coat/sweater thing...looks so comfy and warm.
ikitty13 ikitty13 10 years
She makes me want to buy Rimmel. Can they even fire someone for being too old? How mean mean mean.
teddybear teddybear 10 years
" I am neither a freak nor a monster" ~Damien Echols~ Go 3Sweeties!!! 50 is the new 30!!! I forgot to add the water thing but ditto.
JennaV JennaV 10 years
While I don't think 33 is old *ahem*....I DO hope they replace her. She is beat
flutterpie flutterpie 10 years
say what you will about kate mosses's personal life but she is a hell of a model, she is chameleon like able to change her look for different ads, it would be a shame for rimmel to let her go based on "age" i mean hello look at cindy crawford and christie brinkley they are still beautiful. if they do replace her, i too hope its with sienna miller, then we wont be subjected to her acting.
Ms_Magnificent1 Ms_Magnificent1 10 years
I hope they replace her...not b.cuz she is 33 though but b.cuz she is a freakin train wreck. However, these pics of her with her daughter are very cute...but I still don't like her! Sorry lol!
Lila-Fowler Lila-Fowler 10 years
3Sweeties 3Sweeties 10 years
I think that is awesome teddybear! I think the women of our generation (meaning women older that 20 and younger than about 35 or so) are going to age beautifully. We have known about the importance of drinking water and using sunscreen for besically our whole lives. I am 28, and have been trying to take good care of my skin since about age 12 or so. Luckily, the women in my family family age well also, so people usually think I am in my early 20's.
sashak sashak 10 years
Kate looks ok here, but it could be b/c we don't have a close up of her face. She bad acne scars & doing drugs for a long time will trash your face. I don't think she look old b/c she is "old" I think she looks old b/c she hasn't taken care of herself. BTW, I reall like Lila's coat. It is very Paddington Bear!
Aggie Aggie 10 years
Pff. Hope they'll replace her. I don't like her... And it's good giving other, younger models, a chance. ______________________________________ \Don't chase the beat of your heart/
teddybear teddybear 10 years
" I am neither a freak nor a monster" ~Damien Echols~ Sorry about telling my life story. Kate Moss looks better here than I've seen her in a long time.
teddybear teddybear 10 years
" I am neither a freak nor a monster" ~Damien Echols~ I definently don't think 33 is old and is still very youthful. I just turned 31 and people always guess my age to be 24 or 25. A lifetime of exercise, eating right and sunscreen can go a long way. When I was in my early 20's I thought I would get some microdermabrasion by the time I turned 30, now I bumped it up to 40. My sister's are 42 and 44 and they still go dancing and wear stylish youthful clothes. Nobody knows the difference. My 42 year old sister usually gets guessed to be about 27 or 28.
cari907 cari907 10 years
good i hate her "It`s weird to get dressed when you know you`re going to get everything off." Bridget Marquardt from The Girls Next Door
RainbowCrayon RainbowCrayon 10 years
I don't think she's pretty eaither, I think she needs to eat something. **~~Everyone who's anyone has been on sesame street.~~**
Fantasia1 Fantasia1 10 years
i dont mine being reminded, infact it makes me want to make sure that i age gracefully and healthy and stop me from bad habits. Thank you Popsugar;)
Lockwood Lockwood 10 years
She looks gorgeous and her daughter is just adorable
LighRay LighRay 10 years
I'm rather disapointed popsugar posted this. "Age catches up with everyone..." While true, aren't women reminded of this enough every single day? Why does popsugar have to add to stereotype? Why does popsugar attempt to enforce the idea that a woman who is a youthful 33 old? WHY?
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