Soon, Men Everywhere Will Smell McDreamy Man, is Avon on fire or what? First it announces an Ungaro fragrance deal, then a Marimekko makeup collection, and now it's getting up close and personal with McDreamy. The brand has signed Patrick Dempsey to a fragrance deal, meaning that he'll not only smile pretty for advertisements, he'll also be involved in the development of the scent itself.
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