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Sweet Martha

Everyone wants us to think the new Martha is a sweet old lady. Her post prison makeover image is all about a nicer Martha. So far so good for her and her company.

Last nights Apprentice was a solid second place show with 7.65 million viewers. Her highly anticipated catch phrase is "You Just Don't Fit It, Goodbye" and then she writes the contestant a hand written note. As for everything else in the show - it's the exact same at the Trump version. Her daughter, Alexis, and Charles Koppelman are the George and Carolyn who will hopefully become more vocal because they had little personality last night. Why does Charles always have a cigar. Is this his trademark because it's not cool to have an unlit cigar in your mouth in a conference room at 10am. I just don't get it. We won't even got into the fact that one of the contestants lived with his daughter and she also dated his son.

As for the first contestant booted off, Jeff had to go. He was rude and totally bossy, but Dawn and Jim might not last long since their teammates are already getting annoyed with them. As for the other team, Howie kicked ass. I think he'll go far - he even admitted a Martha crush (but asked for it to be kept on the down low). If you missed it, NBC has a pretty good episode recap in picture so click here.

Btw, ad pages are already up. Looks like Martha's new image is working well for Omnimedia.

Here are a few pics from last night which include Martha introducing her task, flirting with Howie after his team won, and Jeff getting told Goodbye and Martha's letter to go with it.

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