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Too Much Bourne Info?

Universal Studios has placed a massive Bourne Ultimatum billboard on the side of a building in NYC which just happens to be where Matt Damon lives with lucky Luciana. We love to see Matt anywhere and everywhere, but wonder if the studio went too far with the idea that Bourne comes home, literally. What do you think? Was this too much information for the studio to divulge?

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La-Rubia-Verano La-Rubia-Verano 9 years
I'm sure they wouldn't do it without his permission. I bet he OK'd it.
ThatsBloo2You ThatsBloo2You 9 years
He would have to be happy with it for it to be there. If he wasn't, I'm sure it would'nt.
surfsunsand surfsunsand 9 years
Guys, seriously, Popsugar is NOT the first place to report this; I saw it on People Magazine's website (posted on the 10th), which quoted from The Smoking Gun's website, which shared this story on the 9th - Apparently Universal leases the space on Matt's building - other posters have hung there before. Give popsugar a break!
SugarFreak SugarFreak 9 years
I live in NYC and I have to say, if the information wasn't really divulged or made public not too many people would even know. Plus, I don't really think people are knocking down his door. Everyone in NY knows where SJP, Julianne Moore, Diddy, D.Jeter etc lives and you can very easily go up to their brownstone/building and wait for an autograph or hound them, but noone really does that here. I don't see a big deal at all...but it's not really about what we think is it? Wonder what mister hot action hero thinks.
BKNYGal BKNYGal 9 years
Yeah, I had no idea he lived in NY. Any idea where JT is staying this week POP?? He'll be in NY for his concert at Madison Square Garden..and so will I! YAY!
whenturtlesfly whenturtlesfly 9 years
if you didn't tell us pop we wouldn't have known
Hope5 Hope5 9 years
I doubt it!
reese05 reese05 9 years
It's ok if it is just a random building but it is really too much if it is where he lives..
Trinigal Trinigal 9 years
Posting this online is horrible. If i saw this while i was driving or walking by i would think nothing of it now 1000s of people who read Popsugar know where he lives. This could perhaps put matt and his family at risk.
brunettefury brunettefury 9 years
It's probably just a coincidence. Most of the locals probably couldn't care less where he lives; I'm sure some of them know already. It's a bit difficult to understand how NYC operates if you don't live there. That building might not look like a lot but I'm sure it's amazing inside.
craving_vintage craving_vintage 9 years
It's too much.
Penny4545 Penny4545 9 years
how is it possible that they can put that on his home? he has a child, this can't be safe. the ad isn't very specific or blatant. still. studios should be watching out for the safety and privacy of their actors/actresses. i'm surprised he didn't take it down or try to sue the studio.
nybella nybella 9 years
I know where Matt Damon lives, at least in Manhattan, and it totally never clicked in my head that the advert was so close to his place.
Isis_ Isis_ 9 years
I agree Rigormortis,I was just going to post something similar. That bugs the mess out of me too : I R K :
mollyp mollyp 9 years
Photo shop couldn't even help
jmast jmast 9 years
Well isn't that the tag line of the movie? Bournce comes home? I wouldn't think anything of it. Again, I think people are missing the point that it's the people reporting on the internet that this is where he lives that are the source of the problem. How could the studio go too far if everyone thinks it's just an ad for his movie? That's what I thought before I read the blurb.
Lorelei-Spirit Lorelei-Spirit 9 years
yes - I imagine Matt's pissed.
Marci Marci 9 years
That sort of thing is not random in the world of big business movies. He would have had to agree to that before they would do that.
rigormortis rigormortis 9 years
I'm so sick of blogs like popsugar continuously calling Luciana lucky. I think Damon is lucky to have found someone who is genuine in the surreal world of celebrity stardom, not the other way around just because before she met Damon she was an average everyday person.
hmr2505 hmr2505 9 years
Well being that supposedly that's where he lives, I'm sure he had SOME kind of say in the studio decision to plaster that there. I mean, if he really objected, I'm sure it wouldn't be there. Not to mention, it's not like it's a pap shot that is plastered or's to promote a movie...for a role. Not that big of a deal. That's the life of an actor.
outofhere outofhere 9 years
Weird, I'm not sure what to think. If it was April I'd think this was an April Fools joke. As a celebrity I'm sure you get used to all the intrusions but I can't imagine that Matt would be okay with this kind of thing. If this is really his building I think they crossed the line on this one. While it's true that not many walking past would have any clue whatsoever that this was his home - it's just too weird to have it splashed across the internet.
heathawhatevah heathawhatevah 9 years
sofi sofi 9 years
I find it hard to believe that he would agree to this- he has a child and there are crazy stalkers out there. Like someone said, if movie posters usually go up on this building-fine. He probably still isn't happy about it even if it is a coincidence- I am sure it won't be there long. I am curious to see what is done about it now that the info is out there.
FoxyBoxy FoxyBoxy 9 years
It seems to be a little too much, but I agree that the studio would've had to asked his permission to put it on his building
pink_magnetism pink_magnetism 9 years
I think it depends on whether or not this building usually has giant billboards for movies on it or not. If there's always something displayed then it's fine. If it's only ever been the Bourne billboard, hen it's taking it a bit far.
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