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Who is Platinum Weird? Find Out Tonight!

Clever marketing is fabulous and we are all about a great ad campaign. In case you have not noticed the fabulous VH1 ad running on the site, watch the youtube movie below. I guarantee you will be wondering WTF Platinum Weird is.

If you want the spoiler on why this is such a great ad and what to expect tonight,

LA time wrote this about the ad:

.... none of it is true.

With VH1's premiere of "Rock Legends: Platinum Weird" today at 6 p.m., Dave Stewart (formerly of Eurythmics) and Interscope Geffen A&M Records are gambling that viewers — and potential record buyers — won't feel misled by this mockumentary that holds itself out as a rockumentary.

Unlike the genre's standard-bearer, "This Is Spinal Tap," the film never lets viewers in on the secret. Instead, the authentically retro-looking "Behind the Music"-style special unleashes an elaborate "rock mythology" about how Stewart and a femme fatale named Erin Grace created a group whose counterculture niche would have an outsized influence on rock 'n' roll.

Truth is, the group's lead singer is songwriter-producer Kara DioGuardi — the pop rainmaker behind numerous hits for Top 40 stars such as Carlos Santana, Pink, Ashlee Simpson, Britney Spears and Gwen Stefani as well as several former "American Idol" contestants — who has recorded an album's worth of material as Erin Grace and gone so far as to do interviews as the character.

You can have more fun with this by checking out their website. Click here to read the rest of the interesting article in LA Times and set those TiVo's for tonight!

stone_soup stone_soup 11 years
yeah. the elton john part was so spoof-esque. that part gave everything away. love the paris hilton part. "what's platinum weird?"
ethiopian_princess ethiopian_princess 11 years
Pfff. I want the pop culture contest to come on. Screw has beens.
pinkangelmonkey pinkangelmonkey 11 years
i love spinal tap malibu! so funny, even thinking about it now makes me giggle!
chinycjo chinycjo 11 years
I agree with Malibu Stacy. But then again I guess the crowd they're going for this time has probably never heard of Spinal Tap. Ehhh.
ann_fancy ann_fancy 11 years
it seems sooooo fake, especially the elton john part: 'she ran waay with my boyfriend'
audreystar audreystar 11 years
interesting i'll have to check it out. paris hilton is a do-do. she probably had no clue they were making fun of her.
malibu-stacey malibu-stacey 11 years
i saw this already, and it was called "spinal tap..." only that was funny.
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