Gwyneth Paltrow rarely speaks out on the environment, but she did dedicate one of her recent GOOP newsletters to the case. She wrote, "'Going green' is no longer just the ideology of left-wing hippies. . . You know a movement is afoot when Windex imposes a 'green list' to regulate what goes into their products and Reynolds Wrap launches an aluminum foil made out of recycled, well, aluminum. The more commercial it goes, the better off we all are."