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ABC's National Stay-at-Home Week: Brilliant or Baffling?

ABC's National Stay-at-Home Week: Brilliant or Baffling?

I wonder if Hallmark will be picking up on this new "holiday" anytime soon: To promote its Fall shows, ABC has declared the week of Sept. 21 "National Stay-at-Home Week." Not coincidentally, that's the week that a lot of ABC shows premiere, including Ugly Betty and Grey's Anatomy.

ABC's thought about the campaign (which will have advertising spots and an official website) is that people will be able to avoid high gas prices by plopping themselves on the couch each day — watching ABC programming to pass the time, naturally. The idea may be catchy, but there are a couple of problems: First, presumably people still have to go to work and school (though hey, if ABC wants to explain my absence . . . ). And second, couldn't people stay home and watch programming that's, you know, not on ABC?

Watch the ad below and let me know: Is this ad campaign brilliant or baffling?


Join The Conversation
holysnap holysnap 9 years
ilanac13 ilanac13 9 years
i love it - i think that it's hysterical and a great way to hopefully promote the new seasons and new shows. i think that if i could do it i would - but stay at home for any reason - that's not very likely.
springfieldrocks springfieldrocks 9 years
if nothing else, it is boring enough to not make me interested in their shows. i'm thinking if they wanted to go "big" they could have gone way bigger. and as many have said, america is already fat enough. no need to ask us to sit in front of the tv more than we already do lol
sugarbox sugarbox 9 years
i like it, its cute. it wont catch on of course, but a creative way to advertise their week of premieres.
Kate-Marie Kate-Marie 9 years
Our country is fat enough!
Francesca-Fiore Francesca-Fiore 9 years
You know, I kind of like it. I'm seeing it as a little satirical- of course they don't actually expect people to stay home from work, and they do mention all primetime shows (I think, right?). It's a little different than the standard "You Can't Possibly Miss The Excitement Of These Amazing Premieres!" take on pre-season advertising. They're taking a risk, but I think it works. It's cute, rather than brilliant.
CoralAmber CoralAmber 9 years
I just figured they meant stay at home as in instead of going out to eat or to the movies, stay at home and be entertained for free.
Jude-C Jude-C 9 years
Yeah, because my boss is really going to fall for that one... :OY:
Phasekitty Phasekitty 9 years
What's baffling about that spot are the voices...they sound like hokey cartoon characters.
californiagirlx7 californiagirlx7 9 years
I don't think they are being serious, they are just publicizing that many of their shows are premiering that week. I wish I could take off a whole week of school, but that would never happen unless I was deathly ill.
ajhodge ajhodge 9 years
They can't stop the DVR/TiVo train. And staying at home and watching TV is the last thing Americans need (which is why DVR and TiVo are brilliant - best of both worlds).
colleenb colleenb 9 years
God, I'm glad I'm not in marketing.
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