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ABC's National Stay-at-Home Week: Brilliant or Baffling?

ABC's National Stay-at-Home Week: Brilliant or Baffling?

I wonder if Hallmark will be picking up on this new "holiday" anytime soon: To promote its Fall shows, ABC has declared the week of Sept. 21 "National Stay-at-Home Week." Not coincidentally, that's the week that a lot of ABC shows premiere, including Ugly Betty and Grey's Anatomy.

ABC's thought about the campaign (which will have advertising spots and an official website) is that people will be able to avoid high gas prices by plopping themselves on the couch each day — watching ABC programming to pass the time, naturally. The idea may be catchy, but there are a couple of problems: First, presumably people still have to go to work and school (though hey, if ABC wants to explain my absence . . . ). And second, couldn't people stay home and watch programming that's, you know, not on ABC?

Watch the ad below and let me know: Is this ad campaign brilliant or baffling?


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