Blade Runner 2049 [1] has been one of our most anticipated films of 2017 since we got the first look at stars Ryan Gosling and Harrison Ford [2]. The reboot is a sci-fi thriller, but the posters are unexpectedly comedic. Harrison Ford's poster is normal enough [3], but something about Ryan Gosling [4]'s poster is hilarious. I'll give you a hint: it's his collar. Why the hell is it so high? Is that how men dress in 2049? Is that how men dress now and I just never noticed? Should I be paying more attention to men's outerwear? Anyway, Twitter has, of course, run with the poster, and there's a particular thread that I can't stop laughing at. Please enjoy.