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"Cane" Promotes Itself with an Ad You Can Eat

"Cane" Promotes Itself with an Ad You Can Eat

Sure, the whole scratch-and-sniff ad thing was revolutionary ... yesterday. We're way beyond that now. Today's hot new thing is ads you can eat.

The issue of Rolling Stone hitting newsstands on Thursday will include an ad for the new Jimmy Smits series, "Cane," that features a dissolving strip that tastes like a lime mojito. The idea is to promote the show and Duque Rum, the fictional brand that made Smits' character's family so wealthy. According to a CBS press release:

The insert includes a thin, tamper evident pouch with a non alcoholic lime mojito-flavored dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol.

OK, so I open up my magazine, find this ad, put a piece of paper on my tongue, and let it dissolve so I can taste the flavor of a drink without any of the things that make said drink taste good. This is supposed to make me want to watch TV? At least the "Reaper" drink promotion is actually, you know, a drink.

Mostly, this reminds me of those old spy movie scenes where the agents would eat the pieces of paper with their secret instructions written down ... or those dissolving breath strips, which have always made me feel a little squicky. What's next? A pair of special contacts that give you bionic vision? A geeky guy who just shows up at my door to tell me all about "The Big Bang Theory"?

Photo courtesy of CBS

Join The Conversation
LaLaLaurie06 LaLaLaurie06 9 years
uhmmm this is weird. free things are nice, but i guess not all free things.
officespace officespace 9 years
hmmm...not so sure about the kane thing. but i like the idea of the reaper actual drink. i am gonna be on the lookout for that thing in the bars...that is one of the fall shows i am really excited about.
beingtazim beingtazim 9 years
clever but gross at the same time
HeatherinHouston HeatherinHouston 9 years
that is too cool!
Linda-McP Linda-McP 9 years
Love the bionic vision possibility. Too funny!
SugarCat SugarCat 9 years
Weird, lol
Karla_Pak Karla_Pak 9 years
hahah i am going to have to tell the hubby to look for it in his rolling stones issue.
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