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Do You Remember Great Movie Marketing Campaigns?

There are awards for people in the movies and people making the movies, and just this weekend the people who market movies were honored at the 37th Annual Hollywood Reporter Movie Marketing Key Art Awards.

The marketing teams behind the Simpsons Movie, Bee Movie, Juno and No Country for Old Men were among the most awarded in categories like Best Campaign (No Country), Best TV Spots (Juno for comedy, There Will Be Blood for drama) and Best Website Design (The Simpsons Movie).

Judd Apatow received the Visionary Award, "recognizing a filmmaker who inspires movie marketers," and the theatrical trailer for Superbad won for Best Comedy Trailer. Upon accepting his award, Apatow joked about marketing a movie: "It's one of the most fun parts of the process. This award brings me full circle because I started out thinking you were all f***ing a**holes."

All this swearing and patting of backs got me thinking about promotional stuff for movies that have really stood out. Certainly some trailers are better than others (the one for The Happening, for example, was actually better than the movie itself) and some print advertisements can be absolutely amazing (see: print ads for The Dark Knight). Do you remember any really great movie marketing campaigns? Or is all this stuff so fleeting?


frogandprince frogandprince 9 years
Some posters, like for The Dark Knight are amazing, and some trailers have always stuck with me, like the trailers for Memoirs of a Geisha and Ever After, although I'm not sure if it's because I like those movies or just the trailers themselves.
Lavinie Lavinie 9 years
i agree - seeing the posters for forgetting sarah marshall about her looking fat in her jeans would make me laugh.. loved it!
dbanner dbanner 9 years
Forgetting Sarah Marshall had a pretty good poster campaign. Hate trailers which tell you the entire plot and all the best jokes.
MindayH MindayH 9 years
I think that the best marketing for a movie that I can think of is an oldie...but "The Blair Witch Project" - but the marketing MADE that movie.
Brittfish Brittfish 9 years
I'm so uninterested in discussing who sells us the best. Good movies find audiences. Bad movies don't (unless they have really cool CGI, then they apparently don't need a solid plot or well-developped characters or decent dialogue). Also, the fact that I never have to see another Bee Movie promotional anything brings a small smile to my face.
ShannonSoCrazy ShannonSoCrazy 9 years
Hmm you know, I've never really thought about it. I do love the posters for The Dark Knight though. Cloverfield had great marketing as well.
bluesarahlou bluesarahlou 9 years
In my opinion...the best movie preview is one that DOESN'T give away the entire movie! many times I've watched a preview and been able to piece the storyline together. I hate that! :irk:
yiddidea yiddidea 9 years
As much as I usually love M. Knight, I have to agree that the ads for The Happening WERE better than the film. I thought that the preview for The Devil Wears Prada where they showed one full scene in its entirety was an interesting choice, and worked well to show what the film was about.
Leslie Mann and Family at Sundance Film Festival Jan. 2017
Judd Apatow and Leslie Mann With Daughters September 2016
Leslie Mann and Judd Apatow Palm Springs Film Festival 2017
Leslie Mann and Judd Apatow Pictures
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