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Ed Norton Skips Hulk Promotion: Admirable or Childish?

It's no secret that Edward Norton, star of The Incredible Hulk, was not thrilled with the direction Marvel Studios and the director of the film took the script that Norton helped write.

There's been a lot of speculation around the fact that because the studio and the director pulled rank on him, he refused to do very much promotion for the film (the only late-night stop he made was Jimmy Kimmel). Norton's camp says he was never supposed to do more publicity than that and this is just much ado about nothing.

It's hard to believe he wasn't asked to do more to promote a major blockbuster leading up to its opening. If he's embarrassed by the film, I can see how it would be hard to discuss with reporters, but then again that's sort of his job as "star of the movie," isn't it? If he wants to have more control of a film, maybe he should just direct.

What do you think? Was he well within his right to skip press after his creative input was denied? Or is he being slightly immature?


karenpanna karenpanna 9 years
Isn't part of an actor's job promoting the works they've done? Granted, it's nice to stick by your guns, but at the same time, he is getting paid ridiculously well to do the movie, so the least he can do it hyper it up at bit. If he keeps it up, perhaps he'll realize that it's hard to get and keep work and more importantly--- popularity.
eveday eveday 9 years
I totally agree with Colormesticky. And this new film is not a is a reboot since that 2003 one sucked. If Norton -- who I absolutely love, but can't stand his behaviour sometimes -- didn't like this film because he had better ideas then he must be a really arrogant prick. I loved The Incredible Hulk and I don't think he would have done it better.
Allyace Allyace 9 years
What I don't get is that they just made an awful Hulk movie and he had to realize this one wasn't going to be much better. I mean, the previews look exactly the same... That being said he should have sucked it up and done the promotion. They are paid that much for a reason. It is all about branding and his name is already attached.
colormesticky colormesticky 9 years
This isn't Hulk 2. Marvel basically leased out some of their characters (which is why Marvel Studios won't be making an X Men movie any time soon), and as soon as they got the rights back to Hulk they made their own movie. Pretend the first one never happened- they have nothing to do with each other. Norton is being a jerk. It's not a bad movie by any means. What's he whining about? Who cares if it didn't take the direction he wanted, he's not the director.
SmuttyPop SmuttyPop 9 years
Much ado about nothing in this case. If he doesn't like the film, I'd prefer he sit out and not promote it. He'll just come off flaky and may discourage others from seeing it. The movie is about the big green man, the little white man is replaceable and Norton will probably be replaced if there's a next film.
soulight soulight 9 years
Like mentioned earlier with a big budget summer blockbuster, there's usually promotion out the wazoo! To think that all was required of Norton was one late night appearance seems slightly far-fetched. I think it was in very poor taste to not atleast attempt to act in good faith of the movie that you are getting paid million upon millions to be in, and just promote it.
Jinx Jinx 9 years
I'm not sure either. It is a business like any other, and if he wasn't contracted to do promotions then why should he? I could understand if he was really behind the movie, but if he got stiffed, its not going to make him want to do it. I love Norton's casting in the movie though, excellent choice. My pet peeve with the Hulk movies is the fact that the Hulk is now animated, where's "Lou Ferrigno"?
ilanac13 ilanac13 9 years
'i'm not sure'. i think that there's more to the story than we know, and it's hard to say what's right or wrong if we don't have the full picture.
leeluvfashion leeluvfashion 9 years
Admirable although he should have realized that the directors will do what they please.
sorano916 sorano916 9 years
I've heard that Norton had never done publicity, at least in recent years, of any of the projects/films that he has been in. So, why would this movie be any different?
ShePirate2010 ShePirate2010 9 years
jeezzz.....he is smelly as any kinda dog sh*t
Nyrina-Windu Nyrina-Windu 9 years
It took at least 30 minutes or more just for us to see the actual Hulk in part one. So I can agree with that one. They shouldn't keep making Part 2, to the movies that people are not too fond of anyway. We get all excited to see the villians, who only come into the movie much later than what we assume. Just like with Queen of the Dammned.
mariellynelly mariellynelly 9 years
I agree with fashion4ward... I know the first one sucked but I'm surprised that they released another one so early.
fashion4ward fashion4ward 9 years
I don't know, I still can't figure out why they remade it in the first place.
Leilanic1 Leilanic1 9 years
seriously? he signed on to this movie and regardless of the 'direction' he made a committment and got paid a buttload of money and will get even more money from the success of the film. yea don't tout it as though it is an oscar winning movie but do have some class and stick by the fact that you signed a contract. geez. he's a primadonna.
emalove emalove 9 years
I'm with Nomerz. Lame.
em113 em113 9 years
From what I've read I can see why Norton is really upset and have some understanding of his decision. Unfortunately, Norton's reputation precedes him. He's known for being extremely difficult which makes it harder for me to feel bad for him. If he wasn't always causing trouble on set I'd find his decision more credible.
Nyrina-Windu Nyrina-Windu 9 years
I agree.
nomerz nomerz 9 years
oh please, these celebrities get paid millions upon millions of dollars -- the least he could do is take part in the promotions of a movie that will help support his lifestyle.
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