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The Five Most Baffling Super Bowl Ads

There were a few bright spots in this year's rather underwhelming batch of Super Bowl ads; a ton of other commercials were downright bad. But several just left me shaking my head, not sure what exactly I'd just seen. Here are my picks for the five most baffling ads of the night; what were yours?

Budweiser Select
It's possible I'm missing something, but what was this ad about? Jay-Z and former Miami Dolphins coach Don Shula played a chess-like virtual football game with their fingers while not drinking beer? I'm confused.

GM "Obsessed with Quality"
So a GM robot gets laid off after dropping a bolt, takes a variety of dead-end jobs, and ultimately jumps off a bridge — before realizing it was all a dream inspired by GM's quality-obsessed culture. The use of "All By Myself" as the background music was great, and I like a cute robot as much as the next girl — but with all the trouble the auto industry's been in recently, wasn't it kind of a bad idea to feature a spot where one of your robot-workers loses his job and commits suicide? Just a thought.

Three more, so
I totally thought this was going to be a parody, but alas, it was for real. The plot and acting looked like something you'd see in between infomercials on basic cable at 2 a.m.

Chevy HHR
Props to Chevy for running an ad contest for college students — but really, a homoerotic car wash? That skinny old shirtless guy is going to give me nightmares for weeks.

A guy's unwieldy map turns into Evil Mapasaurus, and he must rely on his portable GPS device to defeat the enemy while a fairly realistic-sounding heavy metal parody plays in the background. I won't remember what Garmin is two days from now, but this ad dropped me right back into my 1980s Transformers fangirl phase.

Honorable Mention: The "do something manly!" Snickers ad. It was like the Lady and the Tramp noodle moment, but with grody guys instead of cute cartoon dogs. And second, I don't want to see anyone rip off their chest hair, ever, unless it's Steve Carell being waxed in The 40-Year-Old Virgin.

Join The Conversation
Moni-B Moni-B 10 years
Apparently the Jay Z commercial is a parody of a James Bond scene. ~M~
Lindsb Lindsb 10 years
Haha.. I loved the Snickers and the Chevy carwash ads.. brightened up my evening a little bit. They were both a little off - that's why I loved them so much!
UrbanBohemian UrbanBohemian 10 years
The Garmin ad was funny too. But I felt let down overall. In the second half my dad and I ended up switching channels for other good stuff during the ads! I guess that's the job of the Superbowl ads, to keep you entertained and locked onto the channel.
Linda-McP Linda-McP 10 years
The ads were underwhelming, for sure. Most I didn't like--or understand, especially the Shula-Jay-Z one.
sigmaration sigmaration 10 years
I was actually a little offended by the Snickers add... too homophobic for my taste.
kscincotta kscincotta 10 years
The Garmin add is uniquely suited to my friend Jesse's sense of humor. He thought it was hysterical.
Bonne Bonne 10 years
Haha, those were fun. I didn't watch the Superbowl yesterday and figured I'd catch up on the commericals later. Thanks Pop!
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