Skip Nav
65 New Titles Coming to Netflix in March That Will Keep You Entertained All Month Long
St Patrick's Day
The Most Memorable Drunk Moments in Movies
St Patrick's Day
6 Irish TV Shows to Binge-Watch This St. Patrick's Day

Hilarious New Online Promo for Knocked Up

With his new online promotion for this Friday's Knocked Up, Judd Apatow has managed to a) provide a promo for the movie that isn't the same old preview we've seen sixteen times per commercial break, b) showcase Michael Cera, who is the star of this summer's other Apatow-produced comedy Superbad, in a stroke of cross-promotional genius, and c) spoof the widely circulated video clips of the tense arguments between director David O. Russell and Lily Tomlin on the set of I Heart Huckabees.

This faux "on the set" clip sets up the idea that Michael Cera was originally cast in Seth Rogen's part as the hapless new dad who accidentally impregnated Katherine Heigl's character, Allison. The "scene" has Allison telling Michael Cera's character about the pregnancy, while Judd Apatow insists on getting "more energy" from Michael Cera until Cera starts to lose it. The rest, as one might say, is viral promotion history. To watch the spoof-tastic clip,

Knocked Up Behind the Scenes
Hot on the Heels of Meghan Markle's Departure, Katherine Heigl Is Joining Suits
Katherine Heigl Gives Birth to Third Child
Leslie Mann and Family at Sundance Film Festival Jan. 2017
Katherine Heigl Quotes About Son Joshua in People Jan. 2017
Leslie Mann and Judd Apatow Pictures
Katherine Heigl Is Getting Mom-Shamed Over a Photo of Her Son, and Yes, a Car Seat Is Involved
Katherine Heigl Talks About John Mayer on The Late Late Show
Katherine Heigl Post-Baby Weight Loss Using BBG
Josh Kelley's Instagram Photo of Son Joshua January 2017
Katherine Heigl Red Bikini
Katherine Heigl and Josh Kelley at Unforgettable Premiere
Leslie Mann and Judd Apatow Palm Springs Film Festival 2017
From Our Partners
Latest Entertainment
All the Latest From Ryan Reynolds