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How Do You Feel About Songs in Commercials?

Feist's "1 2 3 4" has been one of my favorites from The Reminder since the album was first released, but now I'm growing a little tired of it. Why? Oh, that iPod Nano commercial I see every time I turn on the television. Commercials have made previous favorites a little annoying too — it was an AT&T commercial that finally put me over the edge on Peter Bjorn & John's "Young Folks."

But not everyone feels the way I do. Last week, Yahoo reported that searches on the song and on Feist had jumped hugely since the commercial started to air and people wanted to know more about the mesmerizing song. So I'm wondering: How do you feel about songs in commercials? Do you ever discover new music that way, or do the constant airings of the tunes just grate on your nerves?


Join The Conversation
pargie pargie 9 years
I love that song, I hear it on this site as well!
Lynne Lynne 9 years
This commercial/song is a completely different reaction from one I would normally have. At first, I could NOT stand that song. Then it grew on me and I searched it. Now, I love it! I kept replaying the video on YouTube and searched the lyrics so I could figure out what she was saying. I also needed to figure out if it was Bjork!!! I like it!!!
beingtazim beingtazim 9 years
it makes me sad when songs i like are in commercials - its like if they are too popular then i stop liking them a bit, plus those two songs you mentioned seem to be everywhere! i feel like i listen to them enough so i don't bother playing the albums as much.
leeluvfashion leeluvfashion 9 years
I love most of them, mostly he ones Apple airs. I really like Feist's song 1,2,3,4.
demeter demeter 9 years
I love them, but that Ipod song I despise. Her voice is treacherous.
cavorter cavorter 9 years
It can be annoying, and I used to get tired of songs in commercials pretty quickly, but thanks to my DVR, I barely ever watch 'em now!
mrskrismendoza mrskrismendoza 9 years
I love them. I don't watch commercials a lot so it is nice to hear new songs. :]
shafiii shafiii 9 years
I have been wondering about the nano commercial! Most of the time I enjoy te songs on commercials, like I still love Hello-goodbye which is in the Target commercials. I always get caught singing along =)
kathynyc kathynyc 9 years
I don't mind it at all. I DO learn about new music that way.
PJ-PJ-PJ PJ-PJ-PJ 9 years
I'm so glad you posted this! My husband recently asked who was singing that song, when we saw the commercial for the millionth time. Now I can tell him who it is.
Phil Phil 9 years
The key for a commercial using popular music is that it needs to fit, and it needs to be extremely creative. I absolutely love it when it's done right! The iPod Nano with Video commercial does a well enough job of selling the product while showcasing Feist, but with the advertising bucks put into it it's hard to see the commercial less than three times in one hour. It is easy to get sick of (though, I haven't. I still sway in appreciation). Look at Old Navy's advertisements, which are getting the same ardent marketing push. The advert features Ingrid Michaelson's "The Way I Am" which can get just as tired and annoying as "1234." Yet, the commercial is overlooked (probably because Old Navy lacks the "i" prefix in its sweaters). And, from what I've seen, no one seems to be sick of the song or the commercial. The only time I ever get sick of music in a commercial is when it's absolutely obtrusive and doesn't fit, or when the ad isn't particularly interesting. This is the case for that (worst commercial EVER...I prefer the Head On commercials over this) carl's jr advert, "flat buns" (which I think is collectively hated by anyone who doesn't resemble one of the schmucks in the commercial). Or Heineken's recent commercials which feature a bottle and the pussycat dolls, or a dancing robot with a keg in her stomach and some egenric techno beat playing. How often can we stare at a tiny video of Leslie Feist and others dancing which an iPod is switched around. It was a nice commercial but does not have staying power. Apple managed to evolve the iPod commercial into video from silhouette, but failed to give the commercial siblings that would keep it fresh. I don't think anyone complained about the old iPod commercials back when it was just an animated silhouette and funky music playing, simply because the consumer had options. It wasn't just The Ceasars' "Jerk it Out" every single time!
sgdish sgdish 9 years
I agree the commercials have introduced me to music I might not have listened to, so I'm okay with the risk of hearing it too much!
MamaD MamaD 9 years
The kinds of tunes that annoy me are from comedy shows when they make up a song and then sing it in a way that sticks in your subconscious!!! I saw MADTV today and had that very thing happen!!!! I really hate that i can't rid myself of this cheesy one line song!!!
fleurfairy fleurfairy 9 years
Volkswagen commercials always have unique, peaceful songs. Whenever I see their commercials I always think "I've got to download that off iTunes!" I just like how the song never overpowers their product, but it makes you sit up and notice.
fashionhore fashionhore 9 years
I am sure several people have already said this, BUT, it's like a bad and a good thing. It gives the artist exposure and lets you hear a new sound or band, however, if you already like the song you are going to hate it now that it's main stream or mass-music. I personally love it for the advertising effect it has.
Jinx Jinx 9 years
It used to piss me right off, but now I don't mind some, they seem to fit the commercial. I guess I would rather they use a decent "real" song, than an idiotic jingle. I was just thinking yesterday that if that darn Mini Wheat doesn't shut up soon, I'm going to stab my ears!
koolbr33z3 koolbr33z3 9 years
They do get annoying after a while.
InfernalMari InfernalMari 9 years
I love finding out about music through commercials, hate having music I already love be played to death.
kelleylocke kelleylocke 9 years
I'm tiring a bit of '1 2 3 4' but I will say the advert is a good one.
mwmsjuly19 mwmsjuly19 9 years
Love Feist, love that Cat Power song in the jewelry commercial, love the Carly Simon-James Taylor duet in the perfume ad...nope, they don't bother me a bit...
pinupsweetheart pinupsweetheart 9 years
I like how they bring new music, but then the market gets bombarded with the song and it kills it. For instance, I can’t listen to the Zed Zeppelin song because it reminds me of car commercials.
CaterpillarGirl CaterpillarGirl 9 years
I hate that Fecking song, if i even start to hear the 1,2,3,4...i run and mute it or turn it off. Bjork rip off if you ask me. I hate music in songs, when they put "unbelievable" by EMF in a friggin Cheese commercial and titled it "crumbelievable" i knew that they couldnt rip the 80's off more!
dmblauren dmblauren 9 years
i hate it. it REALLY annoys me the way beatles songs are put into commercials, especially when you KNOW the remaining beatles/family members are against the commericalization of their songs.
swwonder swwonder 9 years
I think it's a really good way to hear new music. My flatmate heard that Ipod Feist advert and now she has the song as her ringtone.
GirlC GirlC 9 years
They're okay but after awhile when you hear it for the 1000th time I begin to hate it.
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