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IMAX Rip-Off

IMAX Rip-Off: Does This Anger You?

Funny man Aziz Ansari has stumbled upon an IMAX controversy and he is mad. Ansari discovered over the weekend that the IMAX experience you pay an extra $5 for doesn't necessarily mean you get the giant screen.

Witness his rage:

I went with a friend of mine to see Star Trek: The IMAX Experience at the AMC Theatre in Burbank today . . . HOWEVER, we get in the theatre and its just a slightly bigger than normal screen and NOT the usual standard huge 72 ft IMAX screen. I was very upset and apparently this problem is happening all over at Regal and AMC theatres.

Basically, the company has a fancy digital-projection system that fits onto regular screens. Ansari hilariously refers to this regular-sized screen you pay extra for as "BULLSH*T IMAX" and is urging a boycott of all things IMAX-related. One reporter, who analyzed this deception almost a year ago, has this to say about it: "I object when anyone claims that two patently different things are the same. Where I come from that's known as 'lying.'"

I never knew that I could pay five extra bucks and only get a regular-sized screen. What about you? Does this outrage you?


Join The Conversation
jelibeann jelibeann 8 years
I can't imagine movies not made specifically for IMAX being any different...I do love the real IMAX films you tend to see in museums and other non-traditional movie theater locations...that being said, the regular Loews down the road tends to advertise movies in IMAX and I always wondered how that might work...clearly, it's just the "experience," which, to me, is an odd word since the experience would seem to mean actually experiencing something...
TidalWave TidalWave 8 years
luv2blazy: the author of the linked story did not have any children
luv2blazy luv2blazy 8 years
Oh, and reading some of the earlier posts that suggest walking out and getting your money back, try telling that to a 6 year old.
luv2blazy luv2blazy 8 years
I took my family to the Regal theater in Simi Valley for the IMAX version of Madagascar II. Total waste of money. The screen was the same size. I didn't notice a difference at all. Learned my lesson.
divinelight divinelight 8 years
I saw Superman and a Harry Potter movie on IMAX. The movies do not take up the entire screen, so it really isn't a better experience. I think it's complete crap to see films on IMAX. And I hated Superman. It was the 3-D version, which was only 3-D during the excessive flying scenes (wish they had just cut those out and made the move MUCH shorter). I will not do a film on IMAX screen again.
sentineltree sentineltree 8 years
another thing imax does is cut out alot of the movie. so youre paying more money to not even see the entire movie. i went to see star wars episode 2 on imax after i had already seen it on a regular screen opening night...and i was pissed that a few of the good scenes were cut out. in conclusion, i havnt watched an imax movie since then
lickety-split lickety-split 8 years
if you think it's a rip off; DON'T GO. the company is free to sell their product and as consumers you have a choice.
tiabia tiabia 8 years
It's a total rip-off. Here we have 4 very distinct IMAX theaters, so when I looked up which IMAX theaters were offering Star Trek I was blown when I see listings for AMC and Regals...theaters that I have frequented and don't count as the "distinct"'s bogus and I agree with him 100%!!!
TidalWave TidalWave 8 years
First, yes, I would be upset. However, if I walked in and saw a smaller theater than I was expecting I would walk out right then and ask for a $5 refund and a ticket to a normal theater. Why this guy watched the entire movie then decided to complain about the screen is beyond me. I agree that he should be upset, but I also think this guy is an idiot.
lizlee89 lizlee89 8 years
I agree that they should be more clear; or rather not have it at all; but the consumer also has to take a little of the blame. if something ever says "experience," LOOK INTO IT! it's just common sense; it's like when something says it's "flavored;" doesn't mean it';s actually made of that ingredient. I can honestly say that I figured it out a couple months ago when Watchmen came out. we wanted to see it in IMAX, but the closest one is about 30 minutes away (and I live in LA). I went to the website of my home theatre, saw it was playing in "The IMAX Experience," and, skeptical, loooked into what that means. I understand this man's frustration, but the main problem is that many businesses capitalize on people's stupidity and lack of logic. yeah, they're the evil ones, but you need to protect yourself by THINKING...
littlekaren littlekaren 8 years
Oh, I'd be pissed too! For my fam of 4, an extra $20 for NOTHING would get me kickin mad.
ilanac13 ilanac13 8 years
i think that they should be clear about what you're getting. in most cases i think that the screens are HUGE but in the cases that they aren't - you should know so you don't go in paying more and expecting more.
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