In what has become typical JJ Abrams fashion, new clues about his January '08 movie (fake-titled Cloverfield) are coming out bit by bit online. As many recent moviegoers saw during the trailers before Transformers, the teaser trailer was shown with not much information beyond the fact that the movie will be released January 18, 2008 and looks to be some kind of monster movie utilizing shaky hand-held camera techniques a la The Blair Witch Project.
Now, in addition to a fairly useless teaser website, there are two companion websites for the mystery movie. One is a blog called EthanHaasWasWrong in which the writer tries to explain that... Ethan Haas was wrong about something and that Abrams' movie is lame. The other one, called EthanHaasWasRight, features puzzles which, once solved, lead you to brief videos in which a guy in a baseball cap says a bunch of apocalyptic stuff. The puzzles get increasingly difficult to figure out, but people have been putting up the resultant videos on YouTube with some of them being removed by Paramount. To me this all reeks of a "Lost" tie-in, however, and to see what I mean,
All this viral mystery stuff is so similar to Abrams and Co. putting out the Hanso Foundation website and having people gain clues to the show via the Lost Experience, etc. The use of the videos and the general vibe feels so much like "Lost" that while it may not be a "Lost" movie exactly, if there turns out to be no tie-in whatsoever I think that's extremely lame. Now, to figure out who the heck this Ethan Haas is, besides a character on the CBS comedy "The Class" played by actor Jason Ritter. Any theories?
And check out this first of these creepy Ethan Haas videos in which there's a call to action of some sort with a deadline of August 1.