James Bay performing his beautiful song "Let It Go" on the #AMAs [1] stage pic.twitter.com/6DNb5eRJBB [2]

— Pop Crave (@PopCravePolls) November 21, 2016 [3]

James Bay performed his hit "Let It Go" at the American Music Awards, and even if you think you've heard that song enough times, you have not. In fact, watching Bay croon his emotional tune will fill you with every possible feeling — mostly longing, because he's sexy in that tortured, Jack White kind of way. Enjoy, and check out Niall Horan's "This Town" performance [4] for a change of pace.