It seems like just yesterday that JAY-Z, née Shawn Carter, chose to drop the iconic hyphen from his stage name [1], but now, four years later, the hyphen has returned [2]. Not only that, but the rapper has also upgraded his moniker to all uppercase letters. So: JAY-Z (not to be confused with Jay-Z or Jay Z — get it?). Anyway, the surprise name change comes hot on the heels of news that his highly anticipated new album, which we now know is titled 4:44, will drop Friday and likely deal with embracing a new chapter in his life.

A week after Beyoncé gave birth to their twins [3], JAY released a mysterious, 23-second-long, black-and-white commercial for the album via Tidal and Sprint. The simple, cinematic clip is titled "Kill Jay Z," and features a young black man running down a street while wearing a t-shirt with the words "stay black" on it. "Kill Jay Z" is no doubt a reference to his new name (and the changes he's gone through over the years), and the commercial hints that he might be going down a similar path as Queen Bey in terms of dropping a visual album.

The new clip follows the 47-year-old's previous release of a tease for "Adnis," a new song from 4:44 that features Oscar winner Mahershala Ali and Danny Glover as a boxer and trainer in the video. "Letter to my Dad that I never wrote / Speeches I prepared that I never spoke," JAY raps. "Words on a paper that I never read / Proses never penned / They stayed in my head." This will be the rapper's first studio album since 2013's Magna Carta Holy Grail.