Skip Nav
39 of the Sexiest (Borderline NSFW) Moments From Outlander
30 Country Songs For the Father-Daughter Dance of Your Dreams
21 Underrated Songs That Were Definitely on Your Burned CDs in the Early 2000s

Are the Kurt Cobain/Doc Martens Ads Offensive?

By now you have probably either seen or heard about these Dr Martens advertisements featuring Kurt Cobain and other deceased musicians sporting some Doc Martens boots while floating in heaven. The campaign apparently has something to do with the boots being "made to last," and the ad agency that made them (Saatchi & Saatchi) stood by the images, calling them "edgy." Meanwhile, the Dr Martens company is denying they had anything to do with the ads being run and has actually fired Saatchi as a result of their poor judgment. It's pretty obvious Cobain would have never agreed to this so what do you think? Are these ads offensive?

Join The Conversation
Megamega2k Megamega2k 10 years
I'd say not very tasteful.
sugarmama07 sugarmama07 10 years
Oh stop whining!!!! There is nothing wrong with the ad and I think that the biggest issue is that those who think they should have been paid for the photo/endoresement weren't. Get over it. Kurt would like his memory to live on I'm sure. It's kind of like an ode to Kurt and Doc Martens. Nothing wrong with it!!! I like it. R.I.P Kurt Cobain. Still a legendary artist to me.
Kjell Kjell 10 years
absolutely ridiculously offensive and absurd.
chancleta chancleta 10 years
Cute idea that understandbly can upset the families of the deceased. Overall insensitive.
leeluvfashion leeluvfashion 10 years
It was a very tacky and tasteless move. The Doc Martens company had to have something to do w/ it since it was though their advertisement agency; someone gave the okay. Doc Martens should give a apology, not to us but to Courtney and Francis.
Daisy6264 Daisy6264 10 years
demeter demeter 10 years
Not at all.
Kelly-O Kelly-O 10 years
Tasteless to me too. Not necessarily "offensive". I'm not buying that no one at Doc Martens knew about this. What's the saying "Any publicity is good publicity?"
clepiau clepiau 10 years
What they should do is make new Maytag ads with the dead repairman 'cause the new guy just isn't doing it for me.
nikkih nikkih 10 years
I agree with calibabi, it's not really offensive...but it is a little tacky. Although, dead spokespeople are all over ads today--anyone seen the Orville Redenbacher t.v. spots? The poor man's been dead for years and they're making him out to be an idiot!!
aras8218 aras8218 10 years
Their's a crazy feel to it.
Huckleberry Huckleberry 10 years
they should have at least asked permission from the families
clepiau clepiau 10 years
I don't find it offensive, exactly, but fairly tactless. I can understand why families might be upset, but if no copyright laws were broken, what're you gonna do? And we don't know that he wouldn't have done it any more than we know that Audrey Hepburn would have done the GAP ads. I've certainly been way more offended by ads, articles, TV specials, etc. that nobody else minded at all so I'm not exactly crying for anyone in this relatively mild (if tasteless) advertising snafu. And Dr Martens didn't know anything about it? Yeah, right. On the bright side, the image was like a walk down memory lane and suddenly I'm back at the eighth grade dance wearing my Docs and singing along to All Apologies. Those were the days.
Hope5 Hope5 10 years
It is tacky!
Princess101 Princess101 10 years
i like it but i think its offensive.
LaLa0428 LaLa0428 10 years
I agree with Calibabi, I just think its tacky.
WeirdTxchick WeirdTxchick 10 years
i feel it was nice to see cobains face come up again, it reminded me of the art 27 wich has all the actors and artist that died at 27 kurt,janis,ect. But I understand loves' veiw i cant imagine how heart wrenching it would be to have a portrait of my husband that pasted away show up on an ad, and i having no idea.
pinky8486 pinky8486 10 years
I think Doc Martin knew what they were doing and it would bring controversy. The ad has brought so much publicity to doc martin and I think they are willing to take the penalties.
pinksugarbaby pinksugarbaby 10 years
I dont know that offensive is the right word...i think they should have gotten permission yes but i dont really think it went that far...its not like they had them sitting in hell.
mouldy mouldy 10 years
i guess it was just in a little bad taste.
Candy_blonde Candy_blonde 10 years
I wouldn't say "offensive" is a word I would use to describe it. More like wrong - simply due to the fact that you can't use a random person in your ad without permission...let alone a dead icon. Just an odd decision on someone's part.
LadyLibertine LadyLibertine 10 years
I think it is wrong, but than often people use those who pass to sell things, it isnt the first time nor will it be the last
krisua krisua 10 years
Shockingly distasteful BUT the damn shoes got all the attention now!!! And that's the point of advertising.
Amity-A Amity-A 10 years
I think they're in bad taste. They are not like Audrey/ Gap ads because she is not dead in the ads.
Kari3401319 Kari3401319 10 years
Completely agree with Trixie, Courtney's just pissed she didn't get paid. The agency did pay for the photo rights through the license holder.
Sad Grey's Anatomy Songs
Early 2000s Pop Playlist
Country First Dance Songs For Weddings
Sam Smith "Too Good at Goodbyes" Music Video
From Our Partners
Latest Entertainment
All the Latest From Ryan Reynolds