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Mattel Plans More Toy-Inspired Movies

The Transformers movie clearly turned out to be massively successful for the Hasbro toy company, and talk of a sequel swiftly followed the first movie's release. Then a G.I. Joe movie went into development, followed by a deal with Universal to make at least four movies based on Hasbro products, including Ouija, Candyland and Battleship, among others.

Not to be outdone, rival toy company Mattel got to work on a live-action "300-style" He-Man movie (with rumors of Brad Pitt taking the main role) and now there are a few more toy-inspired projects on the way. Apparently the company hopes to make an action film based on Hot Wheels, and at long last, Barbie will get her very own live-action feature film (though, as we all know, it's not exactly easy to find real women with the Barbie doll's measurements, or those who walk only on their tiptoes).

Obviously these projects are done with the intention of selling more toys, but do you think there's anything cool or interesting about them? And what kind of character will Barbie be?

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Join The Conversation
rc4480 rc4480 8 years
how on earth does one make a ouija movie? might be interesting if it was jumanji-ish. so part of me loves this revamping of everything from my childhood, and part of me laments the a) complete lack of originality and b) blatant exploitation of my fond memories.
californiagirlx7 californiagirlx7 8 years
Wow, I can't even imagine...
krae85 krae85 8 years
I want to see a My Little Pony film! lol
ilanac13 ilanac13 8 years
hmm i don't know if i'd want to see Brad as He-Man - he'd ruin my fantasy of the whole thing from when i was younger. i guess there really is a tie in for manufacturers huh?
Linda-McP Linda-McP 8 years
I cannot even begin to imagine what they'll do with the character of Barbie--or think about who might be cast in the role. This is one film I would definitely skip!
chasingjamie chasingjamie 8 years
The Barbie movie would be cool if they used the Barbie the world perceives. It's gonna be a sickeningly inspirational "you can do anything!" movie though.
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