Last Friday, TLC premiered a new reality series called Miss America: Countdown to the Crown that follows 52 pageant queens vying for this year's Miss America crown (they did something similar last year).
Each week audiences can tune in to watch the ladies live together on an ocean cruise liner and go through various challenges that are apparently meant to prepare them for the big competition on Jan. 24.
These days, beauty pageants battle to remain relevant now that judging a woman's swimsuit bod and "peace on earth" answers seems a bit . . . retro.
Do you think a reality show will make you care more about the pageant?
Photo courtesy of Discovery Network TLC