Netflix came in swinging on Tuesday after Hulu took a dig at them via Twitter. The two streaming sites are rivals, but they've never publicly thrown punches about the other's content or services. A tweet from Hulu was just too much for Netflix to handle, and they (or, their social media intern) retaliated with what has become a fairly controversial response. Here's what went down:
— hulu (@hulu) April 14, 2017
Then Netflix clapped back with a reference to its new hit show, 13 Reasons Why:
Welcome to your tape https://t.co/juAMcd0jjU
— Netflix US (@netflix) April 18, 2017
In case you haven't dived into the show yet, "Welcome to your tape" is how Hannah introduces each tape dedicated to a person who contributed to her suicide. It's an inside joke, and a way of saying, "You don't know it, but you just messed up." People are having some mixed reactions due to the sensitive subject matter that 13 Reasons Why has championed.