Because of their latest album Challengers, The New Pornographers are issuing forth a challenge to their fans. There will be weekly assignments, such as the first one in which fans are called upon to "invent a funny dance" for the New Pornographers song of their choice, and the responses should be videotaped and submitted for consideration via YouTube.
So, what do you win for completing these challenges to the band's satisfaction? The answer to this is unclear. One prize is an iPhone. Another prize is the freedom to challenge the band to anything at all. This could be a super fun and satisfying prize, though the band does reserve the right to refuse any challenge.
To check out The New Pornographers' call to action,
The New Pornographers explain their challenge... kind of:
Photo of New Pornographers source