The ever adorable Paul Rudd has a new movie on the way in Our Idiot Brother, and the actor took his charm to Harvey Weinstein's office to create a fun new video for Funny or Die. Watch as wide-eyed Rudd reads off a list of hilarious marketing ideas from a sheet of toilet paper. Among them: a live billboard, a trailer in the middle of a movie, and "Rudd's mud" (you'll have to watch to figure that one out).
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