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Poster and Video For Mad Men Season Three

Mad Men: Why Is Don Draper Drowning?

How do you advertise a show about advertising? That's what the folks at Mad Men are taking on as their campaign for season three kicks off this week. Yes, we're still waiting for new footage from the season, but for now, this new poster — and the story behind it — can serve as our hints for what's to come when the show returns Aug. 16.

Yes, that's Jon Hamm as Don Draper, sitting in his office in several inches of water. And it's no special effect: as revealed in the video after the jump, it's a whole set filled with actual water — which at one point reached up to Hamm's neck.

The theme of this season is meant to be change, and this poster image is the one that beat out a pile of other high-concept ideas (Don Draper on an ice floe? Don Draper getting sucked into a whirling black hole?). That said, the image — and the show's new tagline, "The World's Gone Mad" — don't reveal a whole lot of details about the new season. But they sure do give us a good jumping-off point for speculation.

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So, let's speculate! Why is Don Draper drowning? To discuss, and check out the making-of-the-poster video, just

.

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fakeplanettelex fakeplanettelex 7 years
oh i am so excited. great poster.
Whitfield517 Whitfield517 7 years
I found this show during season two and I am hooked. I rented all of season one and need to get season two before the new season begins. I love movies and tv shows and this is so fresh and different from anything I have ever seen on the big or small screen.
Miss-Shapes Miss-Shapes 7 years
Don Draper.... *swoon* He often makes me really angry, but there's no denying that he is incredibly alluring and charismatic. Cannot wait for season 3!!
Miss-Shapes Miss-Shapes 7 years
Don Draper.... *swoon* He often makes me really angry, but there's no denying that he is incredibly alluring and charismatic.Cannot wait for season 3!!
telane telane 7 years
Can't wait-Can't wait-Can't wait-Can't wait-Can't wait!!!!!!!!! So excited for August 16th!!!!!! This is my absolute favorite show on tv right now.
Linda-McP Linda-McP 7 years
Great video! Thanks, Buzz. Don has either to sink or swim this season. Love the visual metaphor for change and challenge as he attempts to balance work and family in the midst of a decade full of social and political change. Cannot wait for Season 3.
JCP0240 JCP0240 7 years
I'm assuming it has to do with Don trying to balance his life with Betty, work, and his secret past. With all things falling apart he is feels like he is drowning. Also need a refresher of season 2, but after Sterling Cooper was sold didn't Duck somehow become in charge of Don? Plus Pete Campbell knows about Don's past that will eventually come back to haunt Don right?
PollyPrissyPants PollyPrissyPants 7 years
I love the poster for this season - like the show, completely original! Plus...you gotta love the Jon Hamm. Yum!
supertramp supertramp 7 years
I think it just means there's gonna be a lot of juicy drama this season.
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