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"The Starter Wife" Scores Big For USA Networks

"The Starter Wife" Scores Big For USA Networks

Based on last week's ratings, "The Starter Wife" is shaping up to be television's first hit of the summer. Last week's 2-hour season premiere of the mini series averaged 5.4 million viewers and scored big with women in the 18-49 demographic, beating out reruns of Shark and Grey's Anatomy.

The series still has 4 more installments to follow, but the network is already toying with the idea of turning The Starter Wife into a regular series, depending on how well it does during the rest of its run. I'm a little skeptical about the idea of stretching the storyline beyond the novel, but hey - whatever works for the network.

Personally, I thought the show got off to a great start, and am interested to tune in for the rest of the story. I have to wonder, though: What exactly caused such excellent ratings? The show's massive marketing campaign? Debra Messing's charm? Or simply the fact that it's the summertime and our options are limited?

What do you think?


Join The Conversation
tmccann tmccann 10 years
I loved it. Even my boyfriend is looking forward to the next episode.
tchan01 tchan01 10 years
Loved what I saw so far. DVR'ed it and saw the first hour. This may be my pic for the best summer show so far :-) :-D
jimpolandy jimpolandy 10 years
I did see the advertising and I TIVO'd it. I am also a big fan of Debra Messing. I thought it was cute and I will continue to watch the other parts of the mini series.
tabloidprincess tabloidprincess 10 years
I guess I'm the only one not enjoying this show. I thought that the husband would come out or something.
LaLa0428 LaLa0428 10 years
I liked it, it was a pretty good intro to the story. I can't wait to see how it turns out. I am already rooting for Debra's character.
woodycakes woodycakes 10 years
the publicity on blogs like this one really helped, i think :D i think i'll go read the book since i cant watch it.
RCLdesigngirl RCLdesigngirl 10 years
I say (D) all of the above. I definitely perked up when the ads came on, and since there was nothing else on last week, I tuned in. I have to say, however, that I was really less than thrilled with the overall show. Of course, I haven't read the book, so I might be giving it an unfair analysis. I'm definitely watching again this week - I just hope it's a little less boring this time.
mollipop mollipop 10 years
I didn't catch of of the many showings this past Saturday, but I'm glad to hear I can catch it online, especially given the good reviews!
txhottie txhottie 10 years
I personally loved it! I will probably have to go get the book too. I think the large ratings due to all the reasons you listed Buzz. There are certainly limited choices in the summer, but Debra is just so great. :) I can't wait to see the rest.
Hope5 Hope5 10 years
I do like Debra, but I didn't watch the show :(
emmalou1 emmalou1 10 years
no kidding about the massive marketing! some serious advertising dollars to build momentum for the premiere. it sure got people talking about it.
sk8terelle sk8terelle 10 years
Personally, I tuned in because of Debra. I missed seeing her on tv since Will and Grace.
jadenirvana jadenirvana 10 years
I think its because the book was so good, and the author has written excellent articles for popular women's magazines as well.
sumnboutme sumnboutme 10 years
I thought it was mildly interesteing but I don't think it'll work as a full-run series.
suemey suemey 10 years
I love it!!! it was amazing the way all things fall into place. i just don't care for the "handsome guy", and i was praying that the Loui character wasnt the one who will eventually SPOILERS SPOILER *****die*****SPOILERS SPOILERS. i;M HOOKED
vane554 vane554 10 years
This is such a fresh show! Truly funny and all the characters are great! The hunky beach god to the alcoholic best friend. Too funny! I think anyone can relate to this show really!
wiggy wiggy 10 years
I had never seen previews for it on tv nor heard about it until I saw ads for it here. I love Debra, so I thought it might be good. There is never anything good to watch in the summer, so I tivoed the first episode (which i guess was actually the first two). I never watch anything at it's original time, I'm always too busy! Don't know what I would do without TIVO! When I did finally watch it, I did like. I think I will continue to watch it this summer- it's better than watching reruns! But I'm not sure if I would have watched it had it not been in the summer time. I tivo too many shows as it is. And without Debra, I'm not sure how intersted I'd be, even as a summer show.
licia licia 10 years
I didn't watch it when it premiered, I watched it online today and I have to say I really enjoyed it! I didn't expect to either. I'll probably end up watching the whole series online, I can't ever keep track of what show airs on what night.
smarler smarler 10 years
I thought it was great, and I think the reason for the huge ratings is due to the great marketing they did for the show. I felt like I couldn't go anywhere without seeing or hearing about its premiere. It worked--I watched and will continue watching.
Chaoticfury Chaoticfury 10 years
Yeah summer doesn't have a lot options, but this show definitely held its own. I was impressed by the writing (not so much the psychologist bits with Judy Davis, though it was funny). Little jabs like "Of course I'm grumpy I haven't eaten in twelve years!" always hook me!
Tulip2371 Tulip2371 10 years
loved it...intriguing and compelling!
ddene5713 ddene5713 10 years
I LOVED the premiere. It's on my series recording list even tho it is a mini-series. hah. I'd love for it to be a regular series!
chancleta chancleta 10 years
good thoughts buzz. maybe it's debra...she's very cool. i think most girls can relate to her.
sofi sofi 10 years
great- i liked it and Debra Messing is awesome. Love to see her on tv regularly.
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