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Video Promo for Josh Schwartz Music Web Series Rockville CA for The WB.com

First Look: Rockville, CA

From The OC to Gossip Girl, every Josh Schwartz project has always used great music — usually thanks to the handiwork of superstar music supervisor Alexandra Patsavas. Now, the two are teaming up for a new online series called Rockville, CA, an online soap for theWB.com set in a fictional rock club.

From the look of this trailer, all the standard Schwartz components are present: hipsters, snappy (if occasionally cheesy) dialogue, possible bar fights, and lots of making out. According to the official description, the club in question "is a place where a group of twentysomethings from diverse backgrounds gather regularly to hear their favorite up-and-coming bands, blow off steam, fall in love with the wrong people, and then talk about how they've fallen in love with the wrong people." What's really impressive, though, is the lineup of bands that will be performing for the show: Lykke Li, Phantom Planet, Kaiser Chiefs, and Eagles of Death Metal are just a few (full list here).

When I talked to Schwartz in January, he said he'd enjoyed experimenting with a web format for the first time: "Each episode isn't like, somebody had a twin brother and somebody drove off a cliff in the car," he said. "It's smaller. But the cumulative effect, I think, of all those 20 episodes is, 'Wow, I really went on a journey with those characters.' Smaller moments just take on a bigger reverberation." Hey, I'm in. Rockville, CA premieres online March 17, and to check out the trailer, just

.

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Harmonie1 Harmonie1 8 years
Too bad I'm in Canada, I can't watch it live. Do you think they'd air it on YouTube?
fakeplanettelex fakeplanettelex 8 years
NOOOOOOOOOO. such a horrible depiction of the la music scene. leave the echo alone.
ieatgrapes ieatgrapes 8 years
I'm excited for the music! I love Lykke Li and the Eagles of Death Metal are hilarious! The site will have two live video performances from each band available for streaming, and you can sign up for the newsletter on the site which will have tickets, giveaways and such.
emalove emalove 8 years
Hmmm...not sure if I'll like this, but I'll watch it once or twice and give it a shot.
ilanac13 ilanac13 8 years
well i hope that this takes legs for the network. it's not always easy to get a lot of interest with these online soaps, but it just might work
Harmonie1 Harmonie1 8 years
I gotta say, I have never been really into the vapid series that Josh Schwartz has made, but he's got really great taste in music. I think I'll give this show a chance.
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