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What Do You Think About Guerilla Marketing Tactics to Promote Movies?

Hollywood, like any industry, has become increasingly creative in promoting its products, including the use of sneaky/innovative guerrilla and viral marketing tactics. For example, political advertisements for Harvey Dent have popped up on billboards in several cities (with a website that was live long before that) as part of the marketing campaign for The Dark Knight (Harvey Dent a.k.a. Two-Face will be played by Aaron Eckhart).

Then there was all that viral stuff surrounding the super secretive Cloverfield just before its January release. And who hasn't seen the Sarah Marshall-bashing websites and posters promoting the upcoming Judd Apatow-Jason Segel project?

I'm curious: do you think these tactics are effective ways of breaking through the advertising clutter?


Join The Conversation
tepiza tepiza 9 years
It's very cool, they actually came over near where I live and I got a t-shirt and a bunch of promotional stuff - pins, stickers, posters, etc.
beingtazim beingtazim 9 years
love it - very creative! i liked how they promoted the x-men movies with the senator etc.
pargie pargie 9 years
I love Guerilla marketing for film and television. I fell for the Cloverfield thing, I was trying to figure that out for the longest--however, I did not see the movie after all so maybe it did not do its job. I like what NBC does with Lost too, with the fake company websites and such. The only problem I can foresee is if every show or movie starts doing it, then that might start confusing audiences - we would start getting confused about what is real and what is not.
berichard berichard 9 years
I love them - they get me pumped for a movie while I'm waiting for it to come out. I'm not sure if studies have been done, but I'm guessing they are probably more effective than commercials alone.
bethany21 bethany21 9 years
I saw a political rally in San Fran last weekend for Harvey Dent! It was hilarious. They had a guy with a megaphone who was passing out shirts and signs before leading a "march" down the street. The signs and shirts said "I believe in Harvey Dent- Take back Gotham City!" Nowhere was the Batman movie specifically mentioned. I thought it was awesome!
ayanaphil ayanaphil 9 years
I work in advertising, so I love to see different approaches people take.
Francoisehardly Francoisehardly 9 years
I have no opinion about it one way or the other. Either I want to see a movie or I don't.
CJaneTyp CJaneTyp 9 years
Whatever, Aaron Eckhart... YUM!!!!!!!!!!!!!
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