"Hey . . . I just wanted to take another look at you."
An exact replica of the billboard depicted in A Star Is Born [1], which is a close-up shot of Ally Maine's face, recently appeared outside of the Chateau Marmont hotel in Los Angeles. The billboard comes at a pivotal point in the film too, when the viewer realizes that Ally's career has taken off following a dramatic makeover.
The billboard is likely a cheeky marketing ploy ahead of the 2019 Golden Globes [2] on Jan. 6, at which A Star Is Born is nominated for best motion picture in the drama category, and both Lady Gaga [3] and Bradley Cooper [4] are nominated for best actress and actor, respectively. It's not known how long the billboard will stick around for — perhaps through award season — but fans are already flocking to it. See pictures of the impromptu monument ahead.