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Wizards of Waverly Place Movie Scores Big Ratings For the Disney Channel

Do You Tune In to Kid Networks?

I've always thought Selena Gomez was cute as a button, and apparently she's a ratings powerhouse as well. Her Wizards of Waverly Place Movie hit a grand slam for the Disney Channel on Friday night, premiering to a record-breaking 11.4 million viewers. It now ranks as the most-watched cable program of 2009.

Most of the viewers are probably young fans of the TV show, but there have to be a few adults who tuned in as well. I've admittedly found myself landing on the Disney Channel or Nickelodeon for an episode or two of SpongeBob SquarePants or Lizzie McGuire (OK, and maybe JONAS once). Even if you didn't catch Wizards over the weekend, do you tune in to kid networks?

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