If you've grown accustomed to turning to Amazon for picking up items for the entire house, then you're obviously familiar with its annual Prime Day [1]. Each year, the online retailer heavily discounts items for members for well over 24 hours (last year it went for a whopping 30 hours!). Amazon just announced when it's all going down. Prime Day starts on July 16 at 12 p.m. PT/3 p.m. ET and will run through July 17 — that's 36 hours! Take a look at some of its current deals, then check back often, as we'll be sure to update the sale items. And if you're not a member yet, now is the time to sign up.
Fingerlings Light Up Unicorn
WowWee released another brand new Fingerlings Light Up Unicorn [2] ($18) that's even more magical than the original for Amazon Prime Day.
Green Toys Build-a-Bouquet Stacking Set
Your little one will spend countless hours building bountiful bouquets with the Green Toys Build-a-Bouquet Stacking Set [3] ($22, originally $30).
Funko Pop Movies: Mad Max Fury Figure
The Funko Pop Movies: Mad Max Fury Figure [4] ($7, originally $10) is perfect for any collector.
Geekper 1:16 Scale Electric Remote Control Car
Your adventurous one will be able to take their Geekper 1:16 Scale Electric Remote Control Car [5] ($28, originally $35) on all sorts of twists and turns.
Blue Horse Hopper
Toddlers three and up will enjoy riding on this inflatable Blue Horse Hopper [6] ($15, originally $45).
FoxPlay Basketball Ball Pit
The FoxPlay Basketball Ball Pit [7] ($8, originally $30) is a learning toy that encourages hand-eye coordination.
Color Matching Mosaic Pegboard
This educational Color Matching Mosaic Pegboard [8] ($11, originally $16) will teach your child fine motor skills and color recognition, and challenge their imagination.
Hatchimals CollEGGtibles Season 2 - 4-Pack + Bonus
Help your kid grow their collection with the Hatchimals CollEGGtibles Season 2 - 4-Pack + Bonus [9] ($9, originally $10).
MIBOTE 109+1Pcs Magnetic Building Blocks
Your kids can work on creativity and imagination with the MIBOTE 109+1Pcs Magnetic Building Blocks [10] ($26, originally $37).
Fisher-Price Laugh & Learn First Words Smart Puppy
Fisher-Price Laugh & Learn First Words Smart Puppy [11] ($35, originally $40) helps little ones learn about objects and more.
Chutes and Ladders Game
Chutes and Ladders Game [12] ($10, originally $19) is a classic that everyone loves.
L.O.L. Surprise Fashion Plates
Create over 100 different designs with L.O.L. Surprise Fashion Plates [13] ($16, originally $20).
Disney Pixar Cars Micro Racers
Help your little one start their collection with this 10-pack of Disney Pixar Cars Micro Racers [14] ($12, originally $20).
Melissa & Doug Farm Animals Jumbo Knob Wooden Puzzle
The thick wooden knobs on the Melissa & Doug Farm Animals Jumbo Knob Wooden Puzzle [15] ($11, originally $20) make it easy to grab.
Melissa & Doug Disney Mickey and Friends Wooden Alphabet Magnets
Melissa & Doug Disney Mickey and Friends Wooden Alphabet Magnets [16] ($6, originally $9) are suitable for ages 3 and up.