There are plenty of soul-crushing aspects to infertility, not least of which is how isolating it can feel. Women struggling to conceive are often suffering in secrecy — attending friend's baby showers and celebrating others' joyful moments while mourning their own losses alone.
American Greetings is doing its part [1] to shed light on what it's really like for women unable to get pregnant . . . and what the rest of us should be doing about it.
From the negative pregnancy tests and anxiety-inducing doctor appointments to the seemingly futile task of ovulation tracking and the silent moments pierced with tears, the card company released a powerful commercial titled "Not Alone" that depicts one couple's difficult journey — and how much it matters when someone acknowledges their hidden pain.
Sure, a card is just a card, but this video is a poignant reminder that even the smallest gestures can mean something big to those who need them most.