POPSUGAR

How These Women Are Redefining What It Means to Be #RealMoms

Even if you don't ask for advice, it seems like everyone thinks they're a parenting expert [1] and tries to tell you how to be a mom. But it's 2017, and Dove wants celebrate the strong women who are confident enough to believe in themselves and know that they are the experts when it comes to their own kids, not everyone else.

Dove's new line, Baby Dove [2], is hoping to put an end to the "perfect parent" stereotype. Through research on millennial moms [3], they found that we drastically need to expand our view on what parenting looks like. Their #RealMoms campaign in honor of their new launch not only celebrates the diverse women raising our next generation but sheds light on the pressure and anxiety they're currently facing.

After surveying 1,022 new moms, they found that:


Source URL
https://www.popsugar.com/family/Baby-Dove-Real-Mom-Campaign-43393270