This Painfully Honest Ad Shows Why "Boys Will Be Boys" Just Doesn't Cut It Anymore

Is this the best a man can get? Long gone are the days of the excuse that "boys will be boys." Instead, parents are encouraged to hold their sons to a higher standard, as highlighted by Gillette's powerful new commercial. Over 30 years ago, the razor brand adopted the tagline "the best a man can get." Decades later, it's time to encourage men not only to "get" the best but to "be" the best they can.

In the era of #MeToo, Gillette emphasizes the danger of toxic masculinity through its ad. It encourages men to speak up for women and one another instead, because "the boys watching today will be the men of tomorrow." Watch the emotional commercial above, and keep some tissues nearby . . . just in case.