Clips of kids doing anything in slow motion [1] is comedy gold, and this video is absolutely no exception.

Splendid Chocolate completely nailed their latest advertisement for their dark chocolate when they put kids on camera to taste it — in slow motion and set to ominous music. Their sweet faces go through several stages of betrayal as they realize that life is a lie and maybe all candy isn't necessarily sweet and delicious.

The ad ends with, "When you grow up, you'll get it," showing an adult woman enjoying a square of chocolate, but I'm with the kids on this one — dark chocolate is a scam.

Watch the video to see their adorable faces as they're totally fooled by this bitter candy masquerading as a sweet treat.