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Hoda Kotb, the coanchor of TODAY and a children's book author [2], showed her boyfriend, Joel Schiffman, just how much she loved him with a homemade birthday cake [3] baked straight from the heart — no professional chef or Pinterest-level perfection necessary. She posted a sweet selfie [4] of herself, daughter Hayley Joy, and 60-year-old Joel holding the cake — which was iced with the phrase, "Happy B-Day Joel" — on Instagram on March 25. And this isn't Hoda's first birthday baking moment: she made a similarly relatable dessert for Hayley Joy's first birthday [5] back in February with the exact same blue icing. When can we get a piece?