Talking about poop is a little bit taboo — unless you have a toddler, then it's probably all you talk about — but Squatty Potty is going there with its advertisement for a bathroom stool [1] that helps kids poop.

Apparently, science shows that the way we sit on the toilet to, um, relieve ourselves, is all wrong. With the Squatty Potty [2], you sit on the toilet as normal, but with your feet and legs elevated on a little stool that sits in front of you — the purpose being to loosen the muscles in your tush to make it easier to go.

Exhibit A:

The weird yet hysterical commercial is actually pretty genius — everyone loves ice cream and everyone certainly loves unicorns, especially kiddos. So watch the video to giggle a bit while you learn some science, because, "No, Squatty Potty is not a joke — it will give you the best poop of your life, guaranteed."