Target will no longer sell toys for boys and toys for girls — instead, they'll just be selling toys for kids. In a move that is bold for retailers but also seems long overdue, the company announced that it will be ditching gender-based signage and labels on children's toys, bedding, and entertainment products. What's more, they'll be removing the use of pink, blue, yellow, and green paper on the back walls of their shelves — which, up until now, were used to differentiate boy, girl, and unisex products.
— Abi Bechtel (@abianne) June 1, 2015
They'll also do away with certain aisle descriptions, like ones that list "building sets" and "girls' building sets" separately. It was perhaps that glaring gender stereotype, thanks to a simple Tweet back in June, that caused Target to change its policy for good:
We never want guests or their families to feel frustrated or limited by the way things are presented. Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes — for example, when shopping for someone they don't know well — signs that sort by brand, age, or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments, suggesting products by gender is unnecessary.
The phasing out of such gender-orientated labels will happen at all Targets across the nation, according to the statement, "over the next few months."
This is the latest move from Target that might encourage parents to spend their money there. Just last month, a portion of the company's employee manual went viral because of its refreshingly pro-breastfeeding policy.