When I first heard about the "Tide Pod Challenge" [1] (also known as the "Forbidden Fruit" challenge), I'll admit that I found it so stupid that it was almost funny. Between the absurd memes [2] and funny tweets [3] about the social media phenomenon, I simply shook my head and laughed over what I thought was all a joke — until I started to read news clips about teens actually eating concentrated detergent [4] despite repeated, clear warnings. For many of us, this is when the seemingly absurdist joke turned into something far darker and more concerning.

But as rebellious kids continue to get their hands on detergent pods, it's imperative to know exactly what consuming them can do to the body [5] in order to keep our families safe [6]. That's where this informative (and downright terrifying) video from medical YouTuber chubbyemu [7] comes in. Based on the true story of an anonymous teen who consumed three detergent pods for a video, the narrator breaks down exactly what happens — complete with comprehensive medical terminology, explained for those of us who aren't licensed professionals — the moment a laundry pod touches your tongue.

Trust me when I say that you won't be able to tear your eyes away from the video, and you'll feel the need to show anyone in your life who has ever joked about eating detergent. So watch the full explainer video above, then share it to save a life — if this doesn't get teens to take the risk seriously, nothing will.