What's it like for Gwyneth Paltrow [1] now that her children know all about her famously out-there Goop empire [2]? "Interesting" is how the actress-turned-entrepreneur described it in a recent interview on Jimmy Kimmel Live. Gwyneth went on to explain how having parents in the public eye [3] must be "pretty surreal" for 15-year-old daughter Apple and 13-year-old son Moses. "It's interesting to watch them sort of evolve along with our careers as they go," she added.

But back to Goop: Gwyneth said her children are actually starting to embrace the lifestyle brand and, uh, everything it stands for. "My son said to me the other day, 'You know, at first I thought it was really embarrassing that there were vibrators on your website, and now I think it's a great thing! You're a feminist, Mom. You're a badass.'" Just another day in the life. Watch Gwyneth share the unexpected exchange above.