If you and your family have been excited ever since learning that Toys "R" Us is coming back [1], we have more news today from the brand that's going to really pump everyone up this holiday season. Tru Kids Brands (the parent company of the Toys "R" Us) partnered with Candytopia to create an all-new experience called The Toys "R" Us Adventure. [2] Imagine an immersive wonderland filled with toys and experiences from brands like Melissa & Doug, PAW Patrol, Schleich, and more. And it's not just for the kids —adults and parents are invited to play.
"The Toys 'R' Us brand was built upon celebrating the joys of childhood and we are thrilled to partner with the creatives behind Candytopia to introduce an exciting new way to play for guests of all ages," said Richard Barry, CEO of Tru Kids, in a press release. "As we focus on bringing a reimagined Toys 'R' Us to the United States, we believe this live experience coupled with our new experiential retail stores will attract families from around the world and create a unique opportunity to rediscover the magic of this beloved family brand."
The Toys "R" Us Adventure opens this holiday season in Chicago and Atlanta, with more locations rolling out next year.
