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10 Years In The Making: Bloomingdale's Finally Opens In SF!

10 Years In The Making: Bloomingdale's Finally Opens In SF!

It's here! It's finally here! The big event that San Francisco has been talking about for the past 10 years. Nope, not the next major earthquake, but the much-anticipated opening of Bloomingdale's in downtown San Francisco. I can't even tell you how exciting this is for me. I have literally heard the legend of the plans for a Bloomingdale's in San Francisco since I moved here six years ago. The project had been delayed so many times, people started to think it would never happen.

I was lucky enough to attend the pre-opening event yesterday morning. and I must say that it was worth the wait.

For my review of the new store,

The gorgeous new store is five floors and 357,740 square feet of pure shopping paradise. The new SF flagship is now the second-largest Bloomingdale's in the country, second only to the original store on 59th and Lexington in New York.

Like its East Coast sister, San Francisco's version has polished black-and-white checkerboard marble floors and lacquered black-and-chrome decor. Many people were wondering how Bloomingdale's would differentiate itself from the Macy's flagship store, located just two blocks away, since Macy's and Bloomingdale's both belong to the Federated Department Store family. It is pretty clear from the moment you walk in the door, however, that this Bloomingdale's is not the traditional, for-the-masses behemoth that is Macy's. No, this Bloomingdale's is going after the high-end consumer market that Neiman Marcus and Saks Fifth Avenue have served so well here in SF. What this means for us is that there are three beautiful floors of clothes, bags, shoes, and accessories from designers such as Marc Jacobs, Nanette Lepore, DVF, Chloe, Theory, BCBG, Rebecca Taylor. and many, many more! It is truly a delightful shopping experience. For those of you in the Bay Area, definitely check it out soon. For the rest of you, it's a must-see on your next trip to SF.

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