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2010 Design Collaboration Lanvin for H&M to Hit Stores November 20

H&M Confirms 2010 Design Collaboration Is Lanvin

>> After much speculation, H&M has confirmed that it is indeed collaborating with Lanvin for a collection of both men's and women's wear that will launch Nov. 20 in North America and Nov. 23 worldwide. Designed by Alber Elbaz and Lanvin menswear designer Lucas Ossendrijver, the collection will be unveiled on Nov. 2 via a film on H&M's website.

Elbaz says of the collection: “I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. I thought it was a smart concept so I say 'I do.' This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

And Margareta van den Bosch, creative advisor at H&M, added: “We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.”

UPDATE: The womenswear collection will reportedly encompass 30 garments and 15 accessories, while the menswear will include 25 garments and about 10 accessories. [@jimshi809]

Video: See Elbaz talking about the collection »

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