Skip Nav
Spring Fashion
The Weekend Outfits Every Woman Should Try
Spring Fashion
14 Sexy, Stylish Outfits to Wear For Whatever Happens in Vegas
Leonardo DiCaprio
The Significance of Leonardo DiCaprio's Hawaiian Shirt 20 Years Later

Abercrombie & Fitch Gets Rid of Logo

Get Ready to Love Abercrombie & Fitch Again as Much as You Did in High School

View in slideshow
Get Ready to Love Abercrombie & Fitch Again as Much as You Did in High School

Out with the old and in with the new, that's the mantra of Abercrombie & Fitch these days. The label you may associate with mall hopping in your teen years and easy, beachy t-shirts is getting a bit of a face lift (hey, we all have to grow up eventually).

The first and most noticeable step in the makeover comes with the elimination of logos across all attire, and come Spring, that branding will reportedly be reduced to "practically nothing."

The move is a reaction to declining sales — while there was a time that wearing an Abercrombie & Fitch tee was a status symbol, those days have passed. In addition to updating the stores' notoriously noisy vibes and toning down those racy logos (sorry!) there's a major fashion overhaul coming your way — see a sign of things to come in the gallery.

Source: Abercrombie & Fitch

Around The Web
Join The Conversation
sarah2896 sarah2896 2 years

People stopped shopping there because of the crappy things Mike Jefferies, the CEO says. Taking a logo off will not help this brand. “A lot of people don’t belong [in our clothes], and they can’t belong.” “Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard” “I don’t want our core customers to see people who aren’t as hot as them wearing our clothing.” He's absolutely ridiculous and his status-obsession for A & F is what is driving people away. So they can go ahead and "rebrand" their clothing. But I don't think it will help them now. I'll never shop there again.

Classic '80s Baby Names
Disney Princesses at Cannes Fashion Instagrams
Unusual Girls' Names
Kellan Lutz in a Hilary Duff Video and Abercrombie & Fitch Catalog
What Is Makeup Shaming?
Rainbow Hair Inspired by Famous Art
Best Kids' Birthday Party Ideas
We Don't Know What to Think About Kendall Jenner's See-Through Pants
30-Day Push-Up Challenge
Signs He's a Gentleman
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds