Aerie's New Campaign Is Full of Body Positive, Women's Empowerment Vibes

After seeing Aerie campaigns [1], you'll notice something: you always end up feeling inspired. Not only does the brand strive to make its undergarments inclusive with a range of sizes and colors [2], but it's also behind the genius #AerieREAL Role Model campaign. The project brings together women of different backgrounds and voices to represent Aerie, and for Spring 2018, the brand announced three incredible new faces: Yara Shahidi [3], Aly Raisman, and Rachel Platten. The trio joins Iskra Lawrence [4] (who was the first Aerie Role Model ever) in a journey to promote body positivity and women's empowerment.

To kick off the exciting news, all four women posed together for a photo shoot. In the images, these women stripped down to some comfy skivvies and held hands, showing a strong unity. You may have also noticed that the images seem unretouched, which is in line with Aerie's mission to keep it real [5] (that means no Photoshop) with its campaigns. If you want to digest a powerful, inspiring message, look on to see all the images from the campaign and watch the accompanying video.